Rejuvenates. Rebuilds. For Dry/Damaged Hair.

PureLuxe™ Replenishing Shampoo

Hydration sinks in and gives hair its sexy again with this extremely nourishing, chemical sulfate-free, aloe based shampoo. Rich with emollients and protein, to rebuild from the inside out. Silky oils help soften and smooth the cuticle. It’s deeply hydrating yet light.

Works Beautifully For
Dry Damaged Hair
Plus

Works Beautifully For

Key Ingredients
Organic (Baobab Rebuilding Plant Protein — Pentaclethra Macroloba — Aromatic Amazing)
Plus

Key Ingredients

Target your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability with a PureLuxe Regimen.


Baobab Rebuilding Plant Protein
Hydrolyzed Adansonia Digitata Seed Protein

Anti-aging solution that helps repair damage, and fortifies hair by supporting the protein matrix and promoting moisture. Helps counteract chemical, UV and heat stress while enriching with amino acids for frizz control. Promotes a 29% increase in strength and 11% stronger then virgin hair.* 42% improvement in shine*

Pentaclethra Macroloba Pentaclethra
Pentaclethra Macroloba Emollient Restoring Oil

Provides amazing combability, and softness on both wet and dry hair to protect and mitigate breakage of dry and brittle hair. Enhances shine.

Aromatic Amazing

An exquisitely refreshing, sweet and intoxicating, skin-loving blend of bergamot, sweet orange, clove bud, nutmeg, benzoin siam and ylang ylang to rejuvenate both skin and senses. Each aromatic oil is chosen for its inherent antiseptic, calming, immune support, antiviral or other active curative properties that help keep hands and nails strong and healthy.




VIEW INGREDIENTS GUIDE


Certified Organic Aroma Oils/Flavors. 

94% Natural Origin of Total./ 40% Organic Origin of Total.
INGREDIENTS: Aloe Barbadensis Leaf Juice,1 Water (Aqua), Decyl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glyceryl Stearate SE, Aleurites Moluccana (Kukui) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Nigella Sativa (Black Cumin) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Aroma,1,3 Alcohol,1 Cetearyl Alcohol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Hydroxyethylcellulose, Xylitol, Heptyl Undecylenate, Behentrimonium Methosulfate, Citric Acid, Benzyl Alcohol, Sodium Chloride, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)

1 CERTIFIED ORGANIC

2 ANTIOXIDANT INTELLIMUNE™ SUPER SEED OIL COMPLEX

3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR T YPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT E XTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN E XTRACT,1 ALCOHOL, 1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1

4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND

How To Use
On wet hair, apply shampoo roots to ends, massage and distribute evenly through hair.
Plus

How To Use

Daily use shampoo for dry, damaged, and textured hair.  Gentle sulfate-free aloe-based shampoo with rich emollients and protein rebuilds from the inside out.  

Amount

Dispense or pump a quarter size into the palm of hands.  Due to concentration levels… less is more. After working shampoo from root to tip, if you feel you need more, add water and work in versus reaching for the shampoo bottle to add more product.   

Action

Apply to wet hair, starting at the crown, and gently massage throughout hair to the ends.   Add water for more suds.  

Follow up

Continue with ongoing protection, repair and luxurious conditioning with Pureluxe Conditioner.

Real Science. Real Results.

Our PureLuxe Treatment for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability. Enriches and rejuvenates hair with amino acids. Formulated with mild plant-based surfactants ideal for sensitive scalps. Works especially well with coarse hair types.

Transform coarse, brittle locks into sumptuous silk. Our nourishing PureLuxe shampoo will help strengthen and soften the hair cuticle from the inside out with rich emollients. Deeply hydrating yet light.

SULFATE-FREE: Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is sulfate-free and protects the hair's natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.

42%

Improvement in Shine

29%

Increase in Strength

21%

Improvement Detangling, Smoothness and Combability

11%

Stronger Hair

10%

Reduction in Frizz

Boabab Plant Building Protein

Baobab Rebuilding Plant Protein (Hydrolyzed Adansonia Digitata Seed Protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage. Fortifies hair and increases moisture for improved elasticity & strength. Counteracts chemical, UV and heat stress. Enriches and rejuvenates hair with amino acids for frizz control and reduce frizz. Leaves hair softer, smoother & more manageable.

Did you know?
PureLuxe Replenishing Shampoo is great for balayage or bleached hair and fine brittle ends.

How it Works

GREAT HAIR DOES GOOD. Target your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability with a PureLuxe Regimen.
ACTIVE AROMATICS
Our shampoo contains a refreshing floral blend of certified organic lavender, ylang ylang, and geranium to leave your hair smelling just as clean as it feels.
SENSITIVE & SOOTHING
Great for a sensitive scalp with adjusted Ph.
SULFATE FREE DEEP CLEANSING
Plant-based surfactants (non chemical) in PureLuxe™ are mild, but rich and deeply cleansing.

Certifications & Recycling

Packaging for the earth first, instagram second: Our bottle is 100% post-consumer recycled PET from your "green bin". Printed with soy ink, never foil.

PureLuxe Replenishing Shampoo is:

Logo
Logo
Logo
Logo
Logo
No faux fragrance, ever.
Your body knows fake from real. It knows more about healing and pleasure than all the labs and books in existence could ever speak of. Inhale our 100% certified organic essential oil aroma oils/flavors and the difference is obvious.

Reviews

Pairs Well With

PureLuxe™ Replenishing Conditioner

$19.20

PureLuxe™ Replenishing Leave-In Conditioner

$8.40