We’re devoted to making a difference. We design for the earth first. We believe hair and skincare products can and should be truly high-performance and “green,” “clean,” natural, sustainable for you and the environment. We’ll never settle for less.

We believe that superior results can (and should) be achieved responsibly. That’s why we always think about the entire life cycle of our products. Recycling is a pervasive issue in the cosmetics industry that isn’t well regulated—even if a brand says its product is recyclable, subtle differences in the packaging (i.e. metallic caps) could mean those bottles and boxes you put in your recycling bin ultimately end up in a landfill. At I-N, we make conscious decisions in every aspect of our packaging to make sure every IN product you love can be recycled and is made from post-consumer recycled materials.

We choose glass containers for our skincare products, which is infinitely recyclable. When it comes to designing packaging that does justice to the luxurious and potent product within, we solve problems to get every detail right without creating unnecessary pollution and leaving as tiny a footprint as possible. Seemingly small details make a world difference: we never use foil inks or cross-contaminating metallized plastics.