Intelligent ingredients
make superior products.

The strictest standards in the world, actually, but for a very good reason. The personal care and cosmetic industries in the US are huge. So it's virtually impossible for the US government to regulate every single product Americans are putting onto our skin, our hair and our lips.

There are FDA rules, of course. But companies are expected to just follow them and... well... regulate themselves. At I-N, we hold ourselves to a higher standard.

Our commitment to transparency, third-party certifiers, audits, seals and analyses of every ingredient and packaging materials leaves no stone unturned.