Intelligent Nutrients beauty in the press

Press
GLOSSY — FEBRUARY 2021

Aveda founder’s Intelligent Nutrients rebrands to I-N, with a focus on skin and hair

"The rebrand is focused on “plant science and chemistry,” with an emphasis on plant-based ingredients, sustainability and aromatherapy, said Nicole Rechelbacher. Products’ packaging is created with a range of post-consumer recycled materials or glass containers."

Key Ingredients

Key Ingredients

From Bustle -

“You can’t do much better than Intelligent Nutrients PureServe color saving shampoo.”

Press
AMERICAN SALON - FEBRUARY 2021

Horst Rechelbacher's Intelligent Nutrients Rebrands To I-N

"Intelligent Nutrients, a clean hair and skincare brand founded by Horst Rechelbacher (who also created Aveda and pioneered the clean beauty movement), underwent a reinvention. Changing its name to I-N, it's focused on plant science and chemistry, with an emphasis on plant-based ingredients, sustainability and aromatherapy,:

Key Ingredients

Key Ingredients

An interview with Nicole Rechelbacher and Vital Perspectives -

"Ingredients that are cultivated in a more sustainable way, like algae and plant stem cells, which have a very low carbon footprint."