I-N beauty in the press

Beauty Independent - 2022

2022 Beacon Awards

"Top flight brands see the need and set the trend with new designs, spirited campaigns and genuine purpose. Making peoples lives better through beauty and wellness now means leaving the world in a better place as well. Wasteful processes and packaging will soon be a thing of the past, thanks to the innovative efforts of our nominees."

Millennium - June 2022

New Launches to Heat Up Your Summer Beauty Routine

"I-N Beauty's new Amplifi-hair Micellar Shampoo and Volumizing Conditioner removes dirt, excess oil, and build-up that can weigh hair down with non-stripping, gentle micellar technology to complement their Style & Restyler Spray and Blow Out Cream. All Amplifi-hair products work to restore volume, boost shine, strengthen, thicken and protect hair, enhancing movement, body, and overall hair health."

25 Natural Haircare Products For Longer, Healthy Hair

If you’re looking for a scalp and hair remedy that can address any and all ailments, look no further than Soothe-Sayer™ Bi-Phase Scalp Serum. This powerful, yet lightweight serum is packed with hydrating and soothing plant actives that will calm, strengthen, and restore your skin’s protective barrier.

Forbes - May 2022

8 Hair Care Products For Your Best Summer Hair Ever

"Say no to summer frizz and yes to embracing and enhancing your beautiful natural curls. I-N Beauty features a number of incredible hair products, but this duo of curl cream and curl reviving spray is magic for curly hair. Both products work to enhance and define natural curls, allowing you to control just how much curl appears as you style and dry your hair."

Repair Damaged Hair With I-N Haircare Beauty Products

Knowing that damaged hair can really strain your summer flex, I-N Beauty has the perfect solution with their nourishing hair product duos that will leave consumers worry-free about their hair’s health and overall carbon footprint. All of I-N Beauty‘s products are entirely made with organic aromas and essential oils.

Liquid Green Facial Oil
Fountain of 30 - April 2022

11 Of The Best Mother’s Day Gifts 2022

"This lightweight facial oil from I-N has become one of my faves. It reduces redness, relights skin’s natural brightness, plumps and firms appearance, and makes the skin radiant instantly. Certified organic Intelli-Seed™ antioxidant oil complex boosts and protects skin cells while restoring collagen and elastin production. It’s made only of clean, pure argan, blue tansy, açai and active essential oils."

Marisa Tomei holding Rich Cream
Vogue - December 15, 2021

Marisa Tomei Shares Her Inside-Out Beauty Secrets, From Supplements to Serums

"Tomei's skin-care routine is centered around products made with “organic, biodynamic ingredients.” Her face wash of choice is Cetaphil’s Gentle Skin Cleanser, a product she has used for years, followed by a cream and oil by I-N Beauty."

Curl Cream
Allure Magazine - April 2022

How to Get the "Water Waves" Look, the Low-Key Hairstyle That's All Over Red Carpets

You may have heard about the wet hair look, but "water waves" is the other hairstyle of the moment. Try Intelligent I-N Bell-Curve Curl Cream to keep those waves in place. 

Instagram Live - November 2021

Nicole Rechelbacher & Kiran Stordalen

Bringing the best experience and plant based products with each of our formulas.

Time Traveler Serum
Beyond Fashion Magazine - November 2021

Beauty Guide That Will Completely Change Your World

"This plant-based retinol alternative is great for smoothing the skin without any irritation or dryness as you get with regular retinol products. Made by Intelligent I-N, Time Traveler Serum helps improve uneven texture and combat dark spots and wrinkles. Intelli-Sea™ marine plant-based bioactives kickstart ageing skin cells while certified organic, antioxidant-rich Intelli-Seed™ and goji berry protect the skin from oxidative stress."

Our Current Winter Skincare Obsessions

It’s dubbed Liquid Green, but really it should be called liquid gold. This certified organic Intelli-Seed antioxidant oil complex delivers all the results — plump, firm, brighter skin — without the aggressive ingredients. Plus it blends with your skin’s natural sebum to help regulate oil production.

Eye Gel
The Boston Globe - October 2021

Skin Products for Travelers

"I-N has introduced a line of regenerative skin care products made from sustainably sourced organic and natural materials. Easy to tuck into a carry-on bag, Re:generative™ Eye Gel is designed to instantly cool, de-puff and brighten dark circles after a long flight, while the Re:generative™ Super Power C Serum reduces redness, and smooths and softens skin while increasing collagen synthesis."

Beauty Products That’ll Make You Look Refreshed (Even When You’re Exhausted)

Rough day? I-N's Liquid Green facial oil is here to replenish. The lightweight product reduces redness, plumps and firms and gives you a radiant glow. The certified organic Intelli-Seed™ antioxidant oil helps to restore collagen and elastin production and is made of argan, blue tansy, açai and active essential oils. We love using this product both in the morning and night.

InspiraMint Shampoo & Conditioner
Elle - October 2021

The 20 Best Organic And Clean Shampoos For Any And All Hair Types

"Need something to promote hair growth or deal with dandruff? There's an organic shampoo for that! I-N pledges a minimum of 80 percent naturally derived ingredients and a 100 percent certified organic aroma. In this case, that means an antioxidant-rich shampoo perfect for stripping away dulling build-up."

Hairbrained Conversations - October 2021

Hairbrained Podcast with Marlo Boyle (Education Director) and Lindsey Larson (Global I-NNOVATOR)

I-N, the groundbreaking haircare company formerly known as Intelligent Nutrients. Marlo Boyle is I-N Education Director while Lindsey Larson is a working salon pro and brand "I-NNOVATOR". Both are passionate about protecting the health of clients, their fellow professionals, and our planet.

Perhaps more timely than ever, this episode digs into the issues of sustainability, clean beauty, and protecting our planet - all with authenticity and transparency.

I-N Beauty Liquid Green Oil

Like any good green juice, this quick-to-absorb oil is chock-full of the good stuff (calming blue tansy, hydrating argan oil). Use it as the last step in your evening routine to lock in moisture.

Green Gold Gift Set
SPY November 27, 2021

We Found 80 Beauty Gift Sets & Stocking Stuffers She’ll Love

"I-N Beauty believes in creating plant-based products that are good for every inch of you. Their newest products are the Liquid Green Body and Face Oils.  The oils have an antioxidant oil base that’s mixed with Blue Tansy, coconut, coffee, Black Cumin Seed oil and more. These potions revive, destress and make skin glow"

I-N Intelligent Beauty Redefines Conscious Skin and Body Care

"The newest launch from I-N is the Liquid Green Body Oil. With aromatic notes blended by a master perfumer, Liquid Green is an olfactive and nourishing journey to the heart and soul of conscious beauty."

Liquid Green Body Oil
cew - October 2021

October Product Watch: I-N Beauty Liquid Green Body Oil

"A blend of fast-drying body oils, as well as coconut, coffee and blue tansy, the product is designed to replenish, strengthen and protect skin."

How To Spoil Your Sweetheart On Valentine’s Day

Top that off with a post-bath splash of Liquid Green Body Oil from earth-conscious beauty brand, I-N Beauty loaded with antioxidants and organic aroma oils to nourish and revive your winter skin.

Mineral Oils
Shape - October 2021

The Perks and Drawbacks of Mineral Oil In Beauty Products

"Those aforementioned moisture-locking benefits are part of why mineral oil's received a bad rap. 'Mineral oils can actually act as a sort of plastic wrap that doesn't let your skin breathe, nor does it feed your skin with the necessary nutrients needed to keep it healthy,' says Janell Schroeder, regulatory affairs, certification/document control, and research and essential oil specialist at I-N Beauty.

Alternatives such as safflower oil and shea butter can serve a similar function to mineral oil, says Schroeder. In general, oils help lock in moisture, and "wet oils" such as coconut oil are more occlusive compared to "dry oils" such as argan oil, which seep into skin more."

redbook - October 2021

Beauty Buys You Need to Try in October

"This antioxidant-rich daily conditioner will soften, detangle and improve the look and feel of your hair after just a few uses. One reviewer even pointed out that this product has been a game changer when it comes to postpartum hair loss and thinning - amazing!"

Beauty Best Bet

For a quick hair and scalp treatment for ultimate hydration I-N Beauty’s Soothe-Sayer Bi-Phase Scalp Treatment is a real game changer.

Badgley Mischka
allure - SEPTEMBER 2021

The Best Beauty Looks From New York Fashion Week's Spring/Summer 2022 Season

"Badgley Mischka presented a rainbow of looks on the runway, incidentally showing how jade green eye shadow coordinates with every color if you set your mind to it...

To add to the timeless vibes, hairstylist Peter Gray gave the models' long hair ultra-sleek, Cher-esque blowouts with a douse of I-N Beauty's Amplifi-hair Blow Out Cream to keep every piece of hair extra shiny and smooth."

Super Power C Serum
She's Single Magazine - SEPTEMBER 2021

Re:generative™ Super Power C Serum

"This age-defying vitamin C serum is powered by Intelli-Cell plant stem cell science to reduce dark spots, fine lines, wrinkles, redness and uneven skin tone."

Super Power Vitamin C Serum
Aesthetic Authority - September 2021

What’s Trending in Skin Care?

"This vitamin C serum is driven by I-N Beauty’s Intelli-Cell™ plant stem cell science to help reduce fine lines and wrinkles, dark spots, uneven skin tone, and redness. According to the company, Intelli-Cell™ is 1000x more potent and sustainable than conventional ingredients. Stem cells from rare plants such as edelweiss, coneflower, and pennywort are extracted to harness their anti-aging and antioxidant effects. "

Re:generative™ Super Power C Serum

Although vitamin C has a bad rap for having a short shelf life and being unstable, this vitamin C serum, however, is stabilized using I-N Beauty’s technology to remain resistant to discoloration during production, storage, and use. 

Remove Makeup with Micellar Water

The Best (and Safest) Products for Removing Makeup

"Out of all the makeup removing options out there, micellar water is without a doubt the best one for people with super sensitive skin. We're loving this one from I-N Beauty because of its gentle formula—all you need to do is put some on a cotton pad and wipe your face. This will get rid of makeup, dirt, oils and more."

InspiraMint Shampoo & Conditioner
Beauty News NYC - August 2021

Beauty Best Bet Trio: Gypsy Cream, PAPR, Intelligent I-N Haircare

"Intelligent brand haircare and styling products deliver superior, luxurious results with sustainability, transparency, and safety to protect our planet."

Clean Skin-Care Brands We’re Obsessed With

After an outdoor workout, reach for plant-based I-N Beauty’s Seed Synergy Micellar Water, which not only removes all traces of makeup and excess oil but also cleanses and purifies your skin with a blend of rapeseed and palm kernel plant oils.

Scalp Serum
Patch - July 2021

The best in hair products!

"I-N Beauty's Soothe-Sayer Bi-Phase Scalp Treatment is an absolute game changer for a quick and easy hydration to your hair and scalp. Formulated with proven, powerful plant actives and rich oils, this scalp and hair treatment soothes itch and dry scalp, reduces flaking, and helps balance sebum production."

Innovative Haircare
inhabitat - july 2021

I-N Beauty relies on science and plants for hair and skincare solutions

"I-N Beauty has ‘planted’ its business in both science and plants, and the innovations have led to a line of natural skincare, body and hair products. The foundation of the products comes from some scientific experimentation with over 225 ingredients sourced from seeds, the sea, plants and fruits. The entire product line is cruelty-free with no animal ingredients and is responsibly produced to minimize the impact on the environment. The company said, 'We’re as obsessed with performance as we are with protecting the planet.'"

Liquid Green Oil
Patch - July 2021

I-N Beauty's Liquid Green Oil

"Watch your skin's elasticity bounce back as the oil glides over skin.

I-N Beauty's Liquid Green Oil is an absolute game changer to add to your skin care routine!

This lightweight facial oil aims to reduce redness, relight skin's natural brightness, plump and firm, and illuminate for a youthful and radiant glow."

The Best Vitamin C Beauty Products for Skin and Hair

This age-defying vitamin C serum is powered by Intelli-Cell™ plant stem cell science to reduce dark spots, fine lines and wrinkles, redness, and uneven skin tone. Smoothes, softens, and firms skin by increasing collagen synthesis to offer truly skin-changing results.

Vitamin C Serum
Forbes - July 2021

4 Self Care Rituals To Get You Ready For Post-Pandemic Living

"Vitamin C serums are a must within my skincare regimen, as it’s an ingredient that provides powerful anti-aging benefits and helps get you that dewy, glowing look. Use this serum day and night for gorgeous results."


Sue Remes, Thought Leader at I-N

"For more than 35 years, Sue Remes has worked with some of the most important brands in pro and mass beauty. Known as an expert in consumer behavior with a deep understanding of how people move through their purchasing process.  We are thrilled to have Sue working with I-N reimagined paving the way to share our mission and message. I-Njoy."

When Science and Beauty Meet—Introducing I-N Beauty

A revolutionary collection of skincare that sooths sensitive skin, prevents aging and focuses on haircare that targets needs from scalp to strand.


Healthy Beauty & Self-care

Ali Kaplan, Harmony Kaplan & Sue Remes on
I-N Re-imagined and Beauty in the new normal.
Tune in at 19:55


Gerard Scarpaci Interview With Nicole Rechelbacher

I-N Reimagined + More

Sustainable Haircare and Skincare

Aveda founder’s Intelligent Nutrients rebrands to I-N, with a focus on skin and hair

"The rebrand is focused on “plant science and chemistry,” with an emphasis on plant-based ingredients, sustainability and aromatherapy, said Nicole Rechelbacher. Products’ packaging is created with a range of post-consumer recycled materials or glass containers."

I-N Intelligent Beauty Redefines Conscious Skin and Body Care

Intelli-Cell is the brand’s proprietary system for plant extraction, which not only captures the most beneficial properties of a plant, but helps preserve the environment and natural resources.

Vitamin C Serum

Horst Rechelbacher's Intelligent Nutrients Rebrands To I-N

"Intelligent Nutrients, a clean hair and skincare brand founded by Horst Rechelbacher (who also created Aveda and pioneered the clean beauty movement), underwent a reinvention. Changing its name to I-N, it's focused on plant science and chemistry, with an emphasis on plant-based ingredients, sustainability and aromatherapy."

An interview with Nicole Rechelbacher and Vital Perspectives

Ingredients that are cultivated in a more sustainable way, like algae and plant stem cells, which have a very low carbon footprint.

Liquid Green Oil
Beauty News NYC - January 2022

Moisture for Winter-Challenged Skin

Certified organic Intelli-Seed™ antioxidant oil complex boosts and protects skin cells while restoring collagen and elastin production. Made only of clean, pure argan, blue tansy, açai and active essential oil, it leaves a natural fragrance on your skin that is totally relaxing and refreshing while your skin looks vibrant and blooming with health.

Hand Balm
Athleisure Magazine - March 2022

Night time pampering for the skin.

We've navigated through cold temperatures, and even though Spring weather continues to tease us, we still like to indulge our hands with this balm as we continue to wash our hands copiously.