Intelligent Nutrients beauty in the press

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Press
GLOSSY — FEBRUARY 2021

Aveda founder’s Intelligent Nutrients rebrands to I-N, with a focus on skin and hair

"The rebrand is focused on “plant science and chemistry,” with an emphasis on plant-based ingredients, sustainability and aromatherapy, said Nicole Rechelbacher. Products’ packaging is created with a range of post-consumer recycled materials or glass containers."

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Key Ingredients

Key Ingredients

From Bustle -

“You can’t do much better than Intelligent Nutrients PureServe color saving shampoo.”

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"With cell-stimulating seed oils - pumpkin, raspberry, grape - and plant retinols from sea vegetables, this luscious, effective serum hydrates, fades dark spots, and restores stressed-out skin to glowing good health"

"A light, nutrient-dense, nautral hold texture spray with a semimatte finish that instantly gives hair a beachy look. it also gives roots a boost, absorbs oil and adds volume, while sea salt creates bounch body and softness."

"Rthe helichrysum plant has long been used in spain and portugal to treat ailments ranging from allergies to skin infections. Now its starring in a number of intelligent nutrients culty complextion perfectors."
Press
AMERICAN SALON - FEBRUARY 2021

Horst Rechelbacher's Intelligent Nutrients Rebrands To I-N

"Intelligent Nutrients, a clean hair and skincare brand founded by Horst Rechelbacher (who also created Aveda and pioneered the clean beauty movement), underwent a reinvention. Changing its name to I-N, it's focused on plant science and chemistry, with an emphasis on plant-based ingredients, sustainability and aromatherapy,:

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Key Ingredients

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An interview with Nicole Rechelbacher and Vital Perspectives -

"Ingredients that are cultivated in a more sustainable way, like algae and plant stem cells, which have a very low carbon footprint."

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"Whether you’re bound for the beach or simply headed to the backyard... this woodsy organic fragrance by intelligent nutrients keep pesky insects at bay."

"These beauty products have such a great effect because only organic ingredients are used, and everything is certified according to the strictest quality standards... improving your skin inside and out."

"The best daily body cleanser… Its invigorating aroma has a de-stressing effect, perfect for use after a long day at work."