Intelligent Nutrients beauty in the press
Aveda founder’s Intelligent Nutrients rebrands to I-N, with a focus on skin and hair
"The rebrand is focused on “plant science and chemistry,” with an emphasis on plant-based ingredients, sustainability and aromatherapy, said Nicole Rechelbacher. Products’ packaging is created with a range of post-consumer recycled materials or glass containers."
From Bustle -
“You can’t do much better than Intelligent Nutrients PureServe color saving shampoo.”
Horst Rechelbacher's Intelligent Nutrients Rebrands To I-N
"Intelligent Nutrients, a clean hair and skincare brand founded by Horst Rechelbacher (who also created Aveda and pioneered the clean beauty movement), underwent a reinvention. Changing its name to I-N, it's focused on plant science and chemistry, with an emphasis on plant-based ingredients, sustainability and aromatherapy,: