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  • Serious Results

    Safe, Chic & Plant powered

    We're here to take
    naturals next level

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  • Vanity Can
    Be An Act of Rebellion.

    Amazing things happen when you dump synthetics for real
    — Apply liberally.

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  • “This product is so organic and pure you can literally eat it.”
  • “I believe it is truly magic. IN is the NOW we need.”
  • “Super clean organic products that work wonders.”

FREE THE HAIR

BE A FORCE OF NATURE

Shiny, healthy, bouncy...yes please.
See how beautiful healthy can be.

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Our foundations for a better planet

  • Love

    Love

    We love this gorgeous planet and every living thing on it.
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  • Science

    Science

    Surround yourself in the lifeforce of plants with proven results.
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  • Everyday

    Everyday

    Our choices matter and together we can make the world more beautiful.
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  • Action

    Action

    What you can do to help.

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Real is the
new radical

Feed The Skin & Senses. Proven plant actives with clinical results.
Just ask the Mirror.

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REAL SCIENCE.
REAL INGREDIENTS.

Pure, Potent & Plant Powered

Ingredients & Label Guide

Third-Party Certified + Totally Transparent

Non-Toxic, Certified Organic Products That Work For You And The Planet

Green-e
Leaping Bunny Cruelty Free International
Soil Association Cosmos Organic
USDA Organic Certified

Science Proven.

Intellimune
Plant Stem Cell Science
Marine Bioactive Science
Active Aroma Flavor Oil
Vegan
Gluten Free

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