Style with substance. Super-natural shape and hold.

Shape-setter™ Flex Gel

A must for versatile styling, this firm-hold gel builds texture, volume and body and works on wet or dry hair for long-lasting definition and support, even against humidity. Texturize or slicks back shorter hair with ease. This smoothing hair gel does it all with a light consistency, not sticky or stiff.
Works beautifully for
Short and long hair.
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Works beautifully for

SHORT HAIR: Texturize or slick back.

LONG HAIR: Build texture and volume.

Key ingredients
Organic (Intelli-Seed™ Black Cumin Seed Oil — Geranium Flower Oil — Aloe Leaf Juice)
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Key ingredients

How to use
Gel for wet or dry styling; perfect for building structure, shape, texture and control.
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How to use

  1. Work gel into hand and apply to damp or dry hair for hold.
  2. To achieve textured looks, apply at roots, work through to ends and allow to air dry.
  3. To add body and volume to fine hair, apply at roots, work through to ends and blow dry with a round or paddle brush.
  4. For added texture with medium hold, apply to wet hair.
  5. Apply to dry short hair for a smooth, sleek wet look.
  6. Apply to wet hair to prep for the perfect set.

Super-natural results.

To achieve superior performance, we combined nature’s powerhouse oils and holding agents to achieve a 92% natural formula with necessary performance-based synthetics.

Col 2 Hero

Powered by plants.

We source 225+ clinically-proven plant-based active ingredients from around the world and we take great care in how we process them not reduce their natural potency. 

Paraben-free preservatives.
We choose food-safe preservatives such as sodium benzoate and potassium sorbate to protect product integrity, safety, and longevity.

How it works

Touchable hold
Provides natural-looking volume with movement, shine and softness
Humidity blocker
Defines curls without adding weight and blocks humidity
Hydration station
Hydrates, texturizers and combats frizz
No faux fragrance ever
Certified organic essential oils / flavors refresh of jasmine, vetiver, patchouli and more refresh the scalp and the senses

Certifications and recycling

Packaging for the planet. Our recyclable eco soft-touch tubes are made from 65% post-consumer recycled PP. The cap is 97% PCR PP as well. Keep the cap on when recycling.

Flex Gel is:

Certification Logo
Certification Logo
Certification Logo
Certification Logo
Certification Logo

The Power of One:

Power of One Certification Logo

Intelligent I-N proudly donates 1% of annual sales to non-profits verified through 1% for the Planet supporting environmental solutions through their work. We are a part of one global network tackling our planet’s most pressing environmental issues. By shopping with I-N, together we are committing to a more sustainable future for our planet and for future generations to thrive.

Certified B Corporation:

Certified B Corporation Certification Logo

Intelligent I-N is a Certified B Corporation — as a company that meets high standards of social and environmental performance, accountability, and transparency. We envision a global economy that uses business as a force of good. As a B Corporation, we believe that we must be the change we seek in the world. That all business ought to be conducted as if people and place matter. Businesses should aspire to do no harm and benefit all. We are each dependent upon another and thus responsible for each other and future generations.

Did You Know Image
Organic and natural first.
Every product contains a minimum of 85% natural content. Never just a drop like many other brands. We list the amount of natural and organic ingredients in every product. No greenwashing here.

Pairs well with

Tousled Texture Matte Paste


Flex-form™ Hair Spray