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Rejuvenates. Rebuilds. For Dry/Damaged Hair.

PureLuxe™ Replenishing Shampoo

  • PureLuxe Replenishing Shampoo PureLuxe Replenishing Shampoo
  • PureLuxe Replenishing Shampoo PureLuxe Replenishing Shampoo
  • PureLuxe Replenishing Shampoo PureLuxe Replenishing Shampoo
  • What is IN’s subscription/replenishment service?
    Choose your favorite IN products and receive a new shipment of these products automatically in 30, 60, 90 days. Let us take the hassle out of re-ordering and you will never be without your favorite IN product.

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$11.00

FOR DRY DAMAGED HAIR

Extremely nourishing, harsh chemical sulfate-free aloe based shampoo with rich emollients and protein, rebuilds from the inside out. Silky oils help soften and smooth the cuticle. It’s deeply hydrating yet light.

Hydration Sinks In. Hands Reach Out. Give Hair Its Sexy Again.

Our PureLuxe Treatment for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability. Enriches and rejuvenates hair with amino acids. Formulated with mild plant-based surfactants ideal for sensitive scalps. Works especially well with coarse hair types.

42% improvement in shine**
29% increase in strength*
21% improvement detangling, smoothness and combability**
11% stronger hair
10% reduction in frizz

Transform coarse, brittle locks into sumptuous silk. Our nourishing PureLuxe shampoo will help strengthen and soften the hair cuticle from the inside out with rich emollients. Deeply hydrating yet light.

SULFATE-FREE: Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is sulfate-free and protects the hair's natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.

Our shampoo contains a refreshing floral blend of certified organic lavender, ylang ylang, and geranium to leave your hair smelling just as clean as it feels.

Directions for use
PureLuxe Replenishing Shampoo

* AFTER 5 APPLICATIONS. RESULTS MAY VARY; 75% HUMIDITY CHAMBER FOR 4 HOURS; **Based on Lab and clinical studies

IN Standards Learn More

Real Science. Real Results.

GREAT HAIR DOES GOOD.
Target your most urgent needs to rebuild, repair and protect from future damage.
Improving strength, resilience and manageability with a PureLuxe Regimen.

Baobab Rebuilding Plant Protein
Hydrolyzed Adansonia Digitata Seed Protein

Anti-aging solution that helps repair damage, and fortifies hair by supporting the protein matrix and promoting moisture. Helps counteract chemical, UV and heat stress while enriching with amino acids for frizz control. Promotes a 29% increase in strength and 11% stronger then virgin hair.* 42% improvement in shine*

Pentaclethra Macroloba
Pentaclethra Macroloba Emollient Restoring Oil

Provides amazing combability, and softness on both wet and dry hair to protect and mitigate breakage of dry and brittle hair. Enhances shine.

Certified Organic Aromatic Amazing

An exquisitely refreshing, sweet and intoxicating, skin-loving blend of bergamot, sweet orange, clove bud, nutmeg, benzoin siam and ylang ylang to rejuvenate both skin and senses. Each aromatic oil is chosen for its inherent antiseptic, calming, immune support, antiviral or other active curative properties that help keep hands and nails strong and healthy.

Directions for use:

On wet hair, apply shampoo roots to ends, massage and distribute evenly through hair. Comb shampoo through hair with a wide tooth comb for maximum benefits. Rinse and condition. Add water for more suds. Daily use shampoo for dry damaged, over-processed, heat styled and/or chemically relaxed hair.

Also, use warm water, not hot water when washing hair to help close the cuticle to lock in moisture and create smoother hair.

Did you know?

Great for balyage or bleached hair and fine brittle ends.

Great for a sensitive scalp, plant-based surfactants (non chemical) in PureLuxe™ are mild, but rich and deeply cleansing.

Responsible Packaging

Packaging for the earth first, instagram second: Our bottle is 100% post-consumer recycled PET from your "green bin". Printed with soy ink, never foil.
PureLuxe How it Works
HOW IT WORKS

Baobab Rebuilding Plant Protein

Baobab Rebuilding Plant Protein (Hydrolyzed Adansonia Digitata Seed Protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage. Fortifies hair and increases moisture for improved elasticity & strength. Counteracts chemical, UV and heat stress. Enriches and rejuvenates hair with amino acids for frizz control and reduce frizz. Leaves hair softer, smoother & more manageable.

5.0 Overall Satisfaction Rating Based on 2 Ratings
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Rating & Reviews

  1. This product cured my seborrheic dermatitis without drying out my hair review by JF on 5/30/2017
    How do you rate this product?

    I have very sensitive skin and suffer from rosacea. This is the first shampoo I have used( I have tried many) that improved my problems. Since using the Pure Luxe shampoo and conditioner, I have received many compliments about my hair. I also use Hair and Scalp Treatment Remedy and love that none cause me to develop pimples on my scalp or face.

  2. PureLuxe is the answer review by Bonnie M on 4/27/2017
    How do you rate this product?

    I was especially pleased to receive my order so quickly, and I am grateful the shampoo I badly needed was available. Unfortunately, I have dermatitis and PureLuxe is the answer.

"Everything we put in & on our bodies must be nutritious and safe."

Founded by Horst Rechelbacher,
the father of Safe Cosmetics

INGREDIENTS (94% NATUR AL ORIGIN OF TOTAL) : Aloe Barbadensis Leaf Juice,1 Water (Aqua), Decyl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glyceryl Stearate SE, Aleurites Moluccana (Kukui) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Nigella Sativa (Black Cumin) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Aroma,1,3 Alcohol,1 Cetearyl Alcohol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Hydroxyethylcellulose, Xylitol, Heptyl Undecylenate, Behentrimonium Methosulfate, Citric Acid, Benzyl Alcohol, Sodium Chloride, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)

1 CERTIFIED ORGANIC

2 ANTIOXIDANT INTELLIMUNE™ SUPER SEED OIL COMPLEX

3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR T YPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT E XTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN E XTRACT,1 ALCOHOL, 1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1

4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND

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