Preserve your color without toxins or trade-offs.
This shampoo saves both your time and money by reducing the frequency of hair color services. Great for auburn and red tones along with bright fashion colors, color resistant hair, and gray coverage. Helps keep blonds and lighter tones less muddy and less gold over time.
"This Product is simply amazing. It made my hair soft, shiny and vibrant without weighing it down."
The silky plant-based sulfate free agents in our shampoo are mild on scalp and gentle on hair color while offering excellent cleansing. The lock-loving light lather helps carry away the build-up from the day without over-drying or stripping the needed natural oils.
"I love the unique lotion texture of the conditioner. It envelopes the hair to smooth and protect."
Our shampoo contains a blend of refreshing organic extracts, including lavender, rosemary, and black cumin to leave your hair smelling just as clean as it feels.Directions for use
*Based on Lab and clinical studies
A High performance Solution — PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.
Creates a protective barrier that blocks out daily damage and seals in moisture. 83% increase in moisturization over 28 days,* 70% confirm a decrease in static providing a balance of movement and vitality,* Provides surface protection against UV, wind and dry atmosphere*
Protein from the ancient grain, Quinoa, hydrolyzed for stability and added emollience. Has a high amino acid content for nourishment and moisturization of hair. Supports hair color retention, conditioning and protection. 51% improvement in hair shine after 5 treatments,* 25% improvement in hair color uptake for a more concentrated color†
Sustainable Brown Algae helps protect hair from free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair. It helps hold the needed minerals in hair, like zinc and sulfur, which are needed for healthy hair maintenance.
Massage into wet scalp and hair working from root to ends. Lather, rinse and condition. Pretreat with PureServe Color Shield prior to cleansing for optimum color saving results.
Swimmers, beach goers and outdoor enthusiasts should use PureServe to help protect hair from chlorine, uv, water and other environmental pollutants.
Great for auburn and red tones along with bright fashion colors, color resistant hair and gray coverage.
Helps keep blonds and lighter tones less muddy and less gold over time.
Use the Color Shield for everyday pollution protection for any hair type.
Water (Aqua), Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glycerin, Glyceryl Stearate SE, Tilia Tomentosa Bud Extract,1 Hydrolyzed Algin,2 Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Lavandula Angustifolia (Lavender) Flower Extract,1 Camellia Sinensis Leaf Extract,1 Rosmarinus Officinalis (Rosemary) Leaf Extract,1 Nigella Sativa (Black Cumin) Seed Oil,1,3 Cucurbita Pepo (Pumpkin) Seed Oil,1,3 Rubus Idaeus (Red Raspberry) Seed Oil,1,3 Vitis Vinifera (Red Grape) Seed Oil,1,3 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,3 Aloe Barbadensis Leaf Powder,1 Panthenol, Aroma,1,4 Butyrospermum Parkii (Shea) Butter,1 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Coco-Glucoside, Glyceryl Oleate, Heptyl Undecylenate, Xylitol, Benzyl Alcohol, Citric Acid, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral,5 Citronellol,5 Geraniol,5 Limonene,5 Linalool,5 Tocopherol (Vitamin E)
1 CERTIFIED ORGANIC
2 ALGAE BIOACTIVE
3 ANTIOXIDANT INTELLIMUNE® SUPER SEED OIL COMPLEX
4 ACTIVE AROMA/FLAVOR OILS: CITRUS NOBILIS (MANDARIN ORANGE) PEEL OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 L ITSEA CUBEBA (MAY CHANG) FRUIT OIL,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 JASMINUM OFFICINALE (JASMINE) OIL,1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL,1 FLAVOR (NECTAR T YPE)1
5 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND
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