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Supports Color Longevity For Color Treated Hair.

PureServe® Color Saving Shampoo

  • 32oz / 946ml 32oz / 946ml
  • 32oz / 946ml 32oz / 946ml
  • 15oz / 444ml 15oz / 444ml
  • 1.7 fl oz 50 ml 1.7 fl oz 50 ml
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$11.00

FOR DRY COLOR TREATED HAIR

Proven Results: 83% More Moisture in 28 Days. 51% More Shine in 5 Days.

Silky, plant-based, sulfate free shampoo that is mild on scalp and gentle on hair color. The lock-loving light lather helps carry away scalp build-up without over-drying or stripping needed natural oils. Plant Bioactives clean while protecting the hair shaft to help improve color retention. Plant actives help maintain nutrients while shielding from smoke, smog and other environmental pollutants.

Preserve your color without toxins or trade-offs.

This shampoo saves both your time and money by reducing the frequency of hair color services. Great for auburn and red tones along with bright fashion colors, color resistant hair, and gray coverage. Helps keep blonds and lighter tones less muddy and less gold over time.

"This Product is simply amazing. It made my hair soft, shiny and vibrant without weighing it down."

The silky plant-based sulfate free agents in our shampoo are mild on scalp and gentle on hair color while offering excellent cleansing. The lock-loving light lather helps carry away the build-up from the day without over-drying or stripping the needed natural oils.

"I love the unique lotion texture of the conditioner. It envelopes the hair to smooth and protect."

Our shampoo contains a blend of refreshing organic extracts, including lavender, rosemary, and black cumin to leave your hair smelling just as clean as it feels.

Directions for use
PureServe Color Shampoo

*Based on Lab and clinical studies

IN Standards Learn More

Real Science. Real Results.

A High performance Solution — PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.

Certified Organic Tilia
Tilia Tomentosa Bud Extract

Creates a protective barrier that blocks out daily damage and seals in moisture. 83% increase in moisturization over 28 days,* 70% confirm a decrease in static providing a balance of movement and vitality,* Provides surface protection against UV, wind and dry atmosphere*

Quinoa
Hydrolyzed Chenopodium Quinoa Seed

Protein from the ancient grain, Quinoa, hydrolyzed for stability and added emollience. Has a high amino acid content for nourishment and moisturization of hair. Supports hair color retention, conditioning and protection. 51% improvement in hair shine after 5 treatments,* 25% improvement in hair color uptake for a more concentrated color

Brown Algae
Hydrolized Algin

Sustainable Brown Algae helps protect hair from free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair. It helps hold the needed minerals in hair, like zinc and sulfur, which are needed for healthy hair maintenance.

Directions for use:

Massage into wet scalp and hair working from root to ends. Lather, rinse and condition. Pretreat with PureServe Color Shield prior to cleansing for optimum color saving results.

Did you know?

Swimmers, beach goers and outdoor enthusiasts should use PureServe to help protect hair from chlorine, uv, water and other environmental pollutants.

Great for auburn and red tones along with bright fashion colors, color resistant hair and gray coverage.

Helps keep blonds and lighter tones less muddy and less gold over time.

Use the Color Shield for everyday pollution protection for any hair type.

Responsible Packaging

Packaging for the earth first, instagram second: Our bottle is 100% post-consumer recycled PET from your "green bin". Printed with soy ink, never foil.
PureServe How it Works
HOW IT WORKS

PureServe Color Shield

Harsh surfactants, tap water, air pollution and sun can all lead to hair color fading. PureServe’s 3-step regimen helps smooth and improve shine to maximize color vibrancy while helping protect hair from environmental pollutants for color longevity and vitality.

One of the main causes of winter’s bad hair days is dry air along with central heating that reduces humidity sucking out even more of your hair’s moisture. Hair reaches out to the atmosphere expanding its surface area to seek moisture, opening the cuticle leaving hair frizzy, unmanageable and open to potential color loss. Combat the dry of the season with PureServe:

  • Replenish moisture
  • Nourish dry hair and scalp
  • Enhance shine & extend color
  • Help control static while taming tresses
  • Provide pollution & environmental protection

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"Everything we put in & on our bodies must be nutritious and safe."

Founded by Horst Rechelbacher,
the father of Safe Cosmetics

Water (Aqua), Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glycerin, Glyceryl Stearate SE, Tilia Tomentosa Bud Extract,1 Hydrolyzed Algin,2 Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Lavandula Angustifolia (Lavender) Flower Extract,1 Camellia Sinensis Leaf Extract,1 Rosmarinus Officinalis (Rosemary) Leaf Extract,1 Nigella Sativa (Black Cumin) Seed Oil,1,3 Cucurbita Pepo (Pumpkin) Seed Oil,1,3 Rubus Idaeus (Red Raspberry) Seed Oil,1,3 Vitis Vinifera (Red Grape) Seed Oil,1,3 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,3 Aloe Barbadensis Leaf Powder,1 Panthenol, Aroma,1,4 Butyrospermum Parkii (Shea) Butter,1 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Coco-Glucoside, Glyceryl Oleate, Heptyl Undecylenate, Xylitol, Benzyl Alcohol, Citric Acid, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral,5 Citronellol,5 Geraniol,5 Limonene,5 Linalool,5 Tocopherol (Vitamin E)

1 CERTIFIED ORGANIC
2 ALGAE BIOACTIVE
3 ANTIOXIDANT INTELLIMUNE® SUPER SEED OIL COMPLEX
4 ACTIVE AROMA/FLAVOR OILS: CITRUS NOBILIS (MANDARIN ORANGE) PEEL OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 L ITSEA CUBEBA (MAY CHANG) FRUIT OIL,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 JASMINUM OFFICINALE (JASMINE) OIL,1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL,1 FLAVOR (NECTAR T YPE)1
5 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND

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