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pure plenty - the proof is in the poof

The Science: Hair Growth

Hair Growth 1


Dermal Papilla are embedded in a laminin and collagen IV rich extracellular matrix at the base of the hair follicles. They are essential for the induction and maintenance of hair growth.


  • Anagen (Growth Phase) Lasts 3-5 years
  • Catagen (Separating Phase) Lasts about 3 weeks. The hair follicle shrinks, bulb separates and hair migrates towards the scalp surface.
  • Telogen (Degenerating/Phase) Lasts up to 4 months. A new hair begins to form. If the old hair has not already been shed – the new hair pushes the old one out.


  1. Changes in the proportions of hairs growing Anagen vs. new hairs forming and pushing out the existing hairs Telogen hair.
  2. A decrease in the duration of Anagen which leads to shorter and thinner hair.
  3. A prolongation of the interval separating the loss of a hair in Telogen and the emergence of a replacement Anagen hair.

The Science: Pea Sprout BioActives

Pea Sprouts

  • Produced indoors without soil
  • Abundant in phytonutrients
  • Help normalize the scalp and hair


Stimulate the Dermal Papilla to induce the growth of hair:

  • Increases (Noggin by 56%)*, a protein that shortens the Telogen.
  • Increases (FGF-7, fibroblast growth factor by 85%)*, which stimulates the hair matrix keratinocytes to start a new Anagen.


Can reduce hair loss by:

  • Decreasing the density of Telogen hair (GREEN)
  • Increasing the density of Anagen hair (RED)

Normalize & Optimize

Help to restore the normal ratio and may optimize the ratio of Anagen / Telogen hairs:

  • If A / T ratio is above 5, the hair loss is normal.
  • After three months’ treatment the A / T ratio improved from 4 to 7.2`

Anti-hair loss effect observed

  • The decrease of the density of hair in the Telogen was observed in 85% of the volunteers.
  • The increase of the density of hair in the Anagen was observed in 75% of the volunteers.
  • The increase of the growth coefficient (A/T RATIO) was observed in 85% of the volunteers.

The Science: Ajuga plant stem cells

ajuga plant

Ajuga Reptan Plant Stem Cells

  • Known as the bugleweed.
  • Inhibits DHT (hormone that slows hair growth) better than many other similarly used ingredients.
  • Replenishes antioxidants with higher level then other top antioxidants (Vitamin C, Rutin, Resveratrol).
  • Cultivated in the lab.
  • Contains up to 1,000x the antioxidant concentration as conventional antioxidants.
  • Non-GMO.
  • Sustainable.

Inhibits DHT

  • DHT is a testosterone derivative made by cells, which reduces hair re-growth and, ultimately, results in hair loss.
  • The normal hair life cycle can be greatly modified by DHT.

More effective

Inhibits a higher inhibition of DHT release as compared to other commonly used materials.

Antioxidant rich

Has higher antioxidant activity for a healthier scalp compared to top antioxidants.

The Science: Additional BioActives

Certified Organic Saw Palmetto

  • Inhibits DHT.
  • Acts in a similar way to the medication Finasteride, which is commonly given to men as the drug Propecia in order to treat male baldness.
  • Women are never prescribed Propecia because it can cause birth defects and may affect the hormonal balance.
  • Sometimes seen as a viable alternative with similar properties to help reduce hair loss.

Certified Organic Knettle

Helps clear scalp while improving shine of hair and is frequently used as one of the active ingredients in many commercial hair loss remedies.

Certified Organic Active Aromatic Oils

An uplifting and worldly blend of organic Mandarin Orange, Geranium, Bergamot, Patchouli and Jasmine provides anti-fungal, anti-bacterial and cooling benefits for hair and scalp.

The Science: Shampoo & Conditioner


Gentle, active sulfate-free formula sweeps away buildup as it cleans to open follicles for optimum growth and movement. Jump starts the scalp—the source of healthy, dynamic hair.

  • Preps scalp to receive optimum benefits from the Nourishing Serum.
  • Smart, direct-to-scalp applicator perfectly places product where it is needed!
  • A combo of plant stimulating agents adds extra body and volume.
  • Nettle helps clear the scalp and improve hair shine.
  • Ajuga Plant Stem Cells and Saw Palmetto inhibit DHT (a primary cause of thinning hair and hair loss) and promote healthy follicles.
  • Active Aromatic Oils help balance and refine the scalp and offer anti-microbial and antibacterial attributes.

PurePlenty™ Density Building Conditioner

Super rich and thick formula perfect to apply to hair-not scalp-to create density and volume, creating a thicker, shinier appearance.

  • Specially formulated bodybuilding emollients and plant bioactives help restore from within.
  • Infuses hair with vitality and volume while it smoothes and restores ends and helps reveal a thicker appearance.
  • Pea Sprout Bioactive helps build hair density.
  • Aloe Vera, Glycerin and Plant Extracts replenish moisture for root strength and conditioning.
  • Ajuga Plant Stem Cells and Saw Palmetto inhibits DHT (a primary cause of thinning hair and hair loss).
  • Intellimune® Super Seed Oil Complex protects cellular activity and fights free radical scavengers and environmental stresses.

Consumer Study Results

”My hair stayed with volume all day!”
“I loved how smooth and hydrated my hair looked along with the added volume!”
”My fine, curly hair was full of volume and yet it wasn’t frizzy like most volumizing products.”

  • Helps control frizz and fly aways and adds shine.
  • 90% indicated their hair appeared thicker and voluminous after use.
  • 82% indicated it increased the volume by 100x.

The Science: Nourishing Scalp & Strand Serum

PurePlenty™ Nourishing Scalp & Strand Serum

Promotes fuller, thicker and healthier stronger looking hair with nutrient infusion to promote thriving hair follicles.

  • Concentrated level of Ajuga Plant Stem Cells and Saw Palmetto inhibit DHT (a primary cause of thinning hair and hair loss) and promote healthy follicles.
  • Pea Sprout Bioactive helps build hair density.
  • Caffeine drives in nourishment.

Consumer Study Results

When asked what was the biggest change saw in using this product, feedback was:

“It seems that I have less hair loss along with some new growth.”
“I am seeing little “sprouts” of new hair in balding areas.”
“No more shedding in the shower.”
“Healthier scalp and hair.”

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