Repair & Strengthen On the Go

PureLuxe™ Regimen Mini Discovery Set for Dry Damaged Hair

PureLuxe Replenishing Shampoo Extremely nourishing, harsh chemical sulfate-free aloe based shampoo with rich emollients and protein rebuilds from the inside out.

PureLuxe Replenishing Conditioner Silicone-free and intensely luxurious conditioning treatment with plant protein helps strengthen and mend.

PureLuxe Replenishing Leave-In Conditioner Silky, lightweight cream softens, smoothes and improves combability while reducing future breakage and protecting from heat-styling.

Works Beautifully For
Dry Damaged Hair
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Works Beautifully For

KEY INGREDIENTS
Organic (Baobab Rebuilding Plant Protein — Pentaclethra Macroloba — Replenishing Butters)
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KEY INGREDIENTS

Condition with nutrition. Our conditioner smoothes, detangles, defrizzes and provides weightless daily manageability.



Boabab Rebuilding Plant Protein
Hydrolyzed Adansonia Digitata Seed Protein

Anti-aging solution that helps repair damage, and fortifies hair by supporting the protein matrix and promoting moisture. Helps counteract chemical, UV and heat stress while enriching with amino acids for frizz control. Promotes a 29% increase in strength and 11% stronger then virgin hair.* 42% improvement in shine*

Pentaclethra
Pentaclethra Macroloba Emolllient Restoring Oil

Provides amazing combaility, and softness on both wet and dry hair to protect and mitigate breakage of dry and brittle hair. Enhances shine.

Cupuacu, Shea, Murumuru Replenishing Butters
Theobroma Grandiflorum Seed Butter

Replenishes hair to help smooth and hydrate. Leaves hair softer, smoother and more manageable.




VIEW INGREDIENTS GUIDE



PureLuxe™ Replenishing Shampoo

Certified Organic Aroma Oils//Flavors. 

96% Natural Origin of Total./ 41% Organic Origin of Total.
INGREDIENTS: Aloe Barbadensis Leaf Juice,1 Water (Aqua), Decyl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glyceryl Stearate SE, Aleurites Moluccana (Kukui) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Nigella Sativa (Black Cumin) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Aroma,1,3 Alcohol,1 Cetearyl Alcohol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Hydroxyethylcellulose, Xylitol, Heptyl Undecylenate, Behentrimonium Methosulfate, Citric Acid, Benzyl Alcohol, Sodium Chloride, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)

1 CERTIFIED ORGANIC
2 ANTIOXIDANT INTELLIMUNE™ SUPER SEED OIL COMPLEX
3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR T YPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT E XTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN E XTRACT,1 ALCOHOL, 1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1
4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND

PureLuxe™ Replenishing Conditioner

Certified Organic Aroma Oils//Flavors. 

98% Natural Origin of Total./ 3% Organic Origin of Total.
INGREDIENTS: Water (Aqua), Behentrimonium Chloride, Caprylic/Capric Triglyceride, Behenyl Alcohol, Glyceryl Stearate, Diheptyl Succinate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter,1 Cocos Nucifera (Coconut) Oil,1 Aleurites Moluccana (Kukui) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Simmondsia Chinensis (Jojoba) Seed Oil,1 Nigella Sativa (Black Cumin) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Pentaclethra Macroloba (Praxcia) Seed Oil, Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Aroma,1,3 Capryloyl Glycerin/Sebacic Acid Copolymer, Citric Acid, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)

1 CERTIFIED ORGANIC
2 ANTIOXIDANT INTELLIMUNE ™ SUPER SEED OIL COMPLEX
3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR TYPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT EXTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN EXTRACT,1 ALCOHOL, 1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1
4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND

PureLuxe Replenishing Leave-In Conditioner

Certified Organic Aroma Oils//Flavors. 

97% Natural Origin of Total./ 66% Organic Origin of Total.
INGREDIENTS (97% NATURAL ORIGIN OF TOTAL): Aloe Barbadensis Leaf Juice,1 Water (Aqua), Glycerin, Behentrimonium Chloride, Cetearyl Alcohol, Heptyl Undecylenate, Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Simmondsia Chinensis (Jojoba) Seed Oil,1 Butyrospermum Parkii (Shea Butter),1 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Nigella Sativa (Black Cumin) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Lecithin,1 Caprylic/Capric Triglyceride, Cetearyl Glucoside, Panthenol, Xylitol, Guar Hydroxypropyltrimonium Chloride, Aroma,1,3 Behentrimonium Methosulfate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral,4 Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)

1 CERTIFIED ORGANIC
2 ANTIOXIDANT INTELLIMUNE ™ SUPER SEED OIL COMPLEX
3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR T YPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT EXTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN EXTRACT,1 ALCOHOL, 1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1
4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND

How to Use
Best used to repair, mend and moisturize dry/damaged medium to coarse hair.
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How to Use

PureLuxe™ Replenishing Shampoo

Massage into wet scalp and hair root to ends. Lather. Rinse and condition. Add water for more suds. 

Best used to repair, mend and moisturize dry/damaged medium to coarse hair Daily use shampoo for dry damaged, over-processed, heat styled and/or chemically relaxed hair. Great for balayage or bleached hair and fine brittle end. Both men and women can use it for shaving. Wash fruits and vegetables free of pesticides. Refreshing total body cleanser.

PureLuxe™ Replenishing Conditioner

Massage into wet hair from tips to roots. Rinse.
Leave on for 3-5 minutes for extended treatment.
Use as a deep conditioning treatment weekly for any hair type.
For extremely dry hair, skip shampoo and cleanse with conditioner.

PureLuxe™ Replenishing Leave-In Conditioner

Apply ends to root to wet hair for all day conditioning.
On dry hair warm in palms and smooth over dry ends or crown for moisture, shine and controlling flyaways.
Massage excess in hands, arms and legs for moisture and to reduce static.
Mix with Hair & Scalp Treatment Remedy in hand and work into damp hair, starting at the ends and working toward scalp for desired effect.
Scrunch into damp hair and you’ve got an amazing styling base.
Add to fringe for a touch of definition. 4. Use to diffuse curls or to power a blowout.
Use as a blowout styling aid for coarse, thick hair.
Apply to coarse, textured, curly hair to enhance curls and add moisture and shine.
Apply to wet hair before heat styling for protection from thermal damage.

Real Science. Real Results.

Our PureLuxe Treatment for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability. Enriches and rejuvenates hair with amino acids. Formulated with mild plant-based surfactants ideal for sensitive scalps. Works especially well with coarse hair types.

Turn brittle locks into sumptuous silk. The updated formulation of our nourishing PureLuxe conditioner is packed with plant-based butters rich in fatty acids to help make hair softer, smoother, shinier, and more manageable.*

SILICONE-FREE: Forget about artificial silicones that only give the illusion of shine. Our conditioner contains only the best ingredients to smooth the cuticle layer and protect the hair shaft. Also provides a low pH that helps reduce color fading.*

42%

Improvement in Shine

29%

Increase in Strength

21%

Improvement Detangling, Smoothness and Combability

11%

Stronger Hair

10%

Reduction in Frizz

Boabab Plant Building Protein

Baobab Rebuilding Plant Protein (Hydrolyzed Adansonia Digitata Seed Protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage. Fortifies hair and increases moisture for improved elasticity & strength. Counteracts chemical, UV and heat stress. Enriches and rejuvenates hair with amino acids for frizz control and reduce frizz. Leaves hair softer, smoother & more manageable.

Did you know?
The PureLuxe Regimen is great for balayage or bleached hair and fine brittle ends. Use the conditioner as a shampoo a few times a week on really coarse or curly hair.

How it Works

GREAT HAIR DOES GOOD. Target your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability with a PureLuxe Regimen.
HDYRATE
Hydration filled butters rich in fatty acids replenish dry parched hair revealing healthy softness and shine.
STRENGTHEN
Improves strength, resilience and manageability.
NOURISH
Phytonutrients, polyphenols, vitamins B1, B2 and B3 and additional antioxidants help provide ongoing protection.
MEND
Smoothes and mends split ends while reducing breakage.

Certifications & Recycling

Packaging for the earth first, instagram second: Our tube is made from 65% post consumer recyled HDPE and 35% CO2 emission absorbing bio resin from non GMO corn. Printed with soy ink, never foil.

PureLuxe Regimen is:

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How to recycle this packaging?
Our packaging is 100% recyclable. We try to be sustainable in every way possible. To find out more how to recycle look at our packaging.

Reviews

Pairs Well With

Curly Hair Cream

$19.60