Supports Color Longevity For Color Treated Hair & Environmental Protection.

PureServe® Color Saving Shampoo

  • The silky plant-based sulfate free agents are mild on scalp and gentle on hair color while offering excellent cleansing. The lock-loving light lather helps carry away the build-up from the day without over-drying or stripping the needed natural oils.
Works Beautifully For
Dry, Color Treated Hair
Plus

Works Beautifully For

  • Color treated hair
  • Normal hair types needing extra moisture
  • For pollution protection (great for urban hair, swimmers, outdoors enthusiasts)
Key Ingredients
Organic (Tilia — Quinoa — Brown Algae)
Plus

Key Ingredients

PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.


Tilia
Tilia Tomentosa Bud Extract

Creates a protective barrier that blocks out daily damage and seals in moisture. 83% increase in moisturization over 28 days,* 70% confirm a decrease in static providing a balance of movement and vitality,* Provides surface protection against UV, wind and dry atmosphere*

*Based upon lap/clinical studies of active ingredient.

Quinoa
Hydrolyzed Chenopodium Quinoa Seed

Protein from the ancient grain, Quinoa, hydrolyzed for stability and added emollience. Has a high amino acid content for nourishment and moisturization of hair. Supports hair color retention, conditioning and protection. 51% improvement in hair shine after 5 treatments,* 25% improvement in hair color uptake for a more concentrated color* *Based upon lap/clinical studies of active ingredient.

Brown Algae
Hydrolized Algin

Sustainable Brown Algae helps protect hair from free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair. It helps hold the needed minerals in hair, like zinc and sulfur, which are needed for healthy hair maintenance.




VIEW INGREDIENTS GUIDE

Certified organic aroma/flavors. 

97% Natural Origin of Total./ 41% Organic Origin of Total.
INGREDIENTS: Water (Aqua), Glycerin, Glyceryl Stearate SE, Behentrimonium Chloride, Behenyl Alcohol, Caprylic/Capric Triglyceride, Hydrolyzed Algin,2 Tilia Tomentosa Bud Extract,1 Hydrolyzed Quinoa, Heptyl Undecylenate, Lavandula Angustifolia (Lavender) Flower Extract,1 Camellia Sinensis Leaf Extract,1 Rosmarinus Officinalis (Rosemary) Leaf Extract,1 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Nigella Sativa (Black Cumin) Seed Oil,1,4 Cucurbita Pepo (Pumpkin) Seed Oil,1,4 Rubus Idaeus (Red Raspberry) Seed Oil,1,4 Vitis Vinifera (Red Grape) Seed Oil,1,4 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,4 Aloe Barbadensis Leaf Powder,1 Aroma,1,4 Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Cetearyl Alcohol, Cetearyl Glucoside, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Benzyl Benzoate,5 Benzyl Salicylate,5 Citronellol,5 Eugenol,5 Geraniol,5 Limonene,5 Linalool,5 Tocopherol (Vitamin E) 1 Certified Organic 2 Algae Bioactive 3 Antioxidant Intellimune® Super Seed Oil Complex 4 Active Aroma/Flavor Oils: Citrus Aurantium Bergamia (Bergamot) Fruit Oil,1 Cananga Odorata (Ylang Ylang) Flower Oil,1 Lavandula Angustifolia (Lavender) Oil,1 Pelargonium Graveolens (Geranium) Flower Oil,1 Vanilla Planifolia Fruit (Natural Flavor),1 Eugenia Caryophyllus (Clove) Flower Oil,1 Citrus Aurantifolia (Lime) Oil,1 Styrax Benzoin Gum,1 Boswellia Carterii (Frankincense) Gum Extract,1 Myristica Fragrans (Nutmeg) Kernel Oil,1 Cinnamomum Cassia (Cinnamon) Leaf Oil,1 Rosa Centifolia (Rose) Flower Oil1 5 Naturally Occurring Component of Organic Essential Oil Blend

How To Use
Massage into wet scalp and hair working from root to ends.
Plus

How To Use

Treatment shampoo for dry, color treated hair.  Plant Bioactives clean while protecting the hair shaft to help improve color retention. This shampoo saves both your time and money by reducing the frequency of hair color services

Amount

Dispense or pump a quarter size into the palm of hands.  Due to concentration levels… less is more.  After working shampoo from root to tip, if you feel you need more, add water and work in versus reaching for the shampoo bottle to add more product.   

Action

Pretreat with Pureserve Color Shield. Apply to wet hair, starting at the crown, and gently massage throughout hair to the ends.  Add water for more suds. Rinse thouroughly.

Follow up

Continue with ongoing protection, repair and luxurious conditioning with Purserve Conditioner.

 

Real Science. Real Results.

This shampoo saves both your time and money by reducing the frequency of hair color services. Great for auburn and red tones along with bright fashion colors, color resistant hair, and gray coverage. Helps keep blonds and lighter tones less muddy and less gold over time.

The silky plant-based sulfate free agents in our shampoo are mild on scalp and gentle on hair color while offering excellent cleansing. The lock-loving light lather helps carry away the build-up from the day without over-drying or stripping the needed natural oils.

Our shampoo contains a blend of refreshing organic extracts, including lavender, rosemary, and black cumin to leave your hair smelling just as clean as it feels.

83%

More Moisture in 28 Days

51%

More Shine in 5 Days

25%

Improvement in Hair Color Uptake for a More Concentrated Color

Preserves your Color Without Toxins or Trade-Offs

A High performance Solution — PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.A High performance Solution — PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.

Did you Know?
Swimmers, beach goers and outdoor enthusiasts should use PureServe to help protect hair from chlorine, uv, water and other environmental pollutants.

How it Works

Harsh surfactants, tap water, air pollution and sun can all lead to hair color fading. PureServe’s 3-step regimen helps smooth and improve shine to maximize color vibrancy while helping protect hair from environmental pollutants for color longevity and vitality. One of the main causes of winter’s bad hair days is dry air along with central heating that reduces humidity sucking out even more of your hair’s moisture. Hair reaches out to the atmosphere expanding its surface area to seek moisture, opening the cuticle leaving hair frizzy, unmanageable and open to potential color loss. Combat the dry of the season with PureServe.
Rejuvenate
Replenishes Moisture & Nourishes Dry Scalps.
Shine On
Enhances Shine & Extends Color.
Tame Tresses
Helps Control Static While Taming Tresses.
Urban Shield
Provides Pollution & Environmental Protection.
Bring on Bold
Great for auburn and red tones along with bright fashion colors, color resistant hair and gray coverage.
Goodbye Brassy
Helps keep blonds and lighter tones less muddy and less gold over time.

Certifications & Recycling

Packaging for the earth first, instagram second: Our bottle is 100% post-consumer recycled PET from your "green bin". Printed with soy ink, never foil.

PureServe® Color Saving Shampoo is:

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Together we can clean up and green up?
The beauty industry creates 877 pounds of waste every single minute. That’s why we support collaboration with Green Circle Salon (GCS) to provide better alternatives for waste-management in the salon and spa industry. This effort prevents approximately 51 metric tons of CO2 from polluting our atmosphere by keeping 143 metric tons of single use items out of the landfill.

Reviews

Pairs Well With

PureServe® Color Saving Conditioner

$42.00

PureServe® Color Shield

$9.60