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"Everything we put in and on our bodies must be nutritious and safe."
Horst M. Rechelbacher, Founder

Certified Organic

Organic agriculture improves living matter in the soil, supports the air quality and builds up nutrition. But because health and beauty companies are trusted to regulate themselves, the words “natural” and “organic” have become a free-for-all. USDA Certified Organic is the only seal that ensures an ingredient or product is truly organic. Anything else or less is marketing.


Pesticide Free

Insecticides, pesticides, herbicides and synthetic fertilizers used in conventional agriculture are toxic to the planet and the human body. They are found everywhere – from our shelves to “natural” products to newborns, and ultimately end up in the foods we eat and the water we drink. According to the *President’s Report, these toxins are linked to about 95% of cancers.

Pioneering Plant Stem Cells

Nutritional Chemistry

Technology and science have evolved so that using non-toxic, natural and organic products doesn’t mean sacrificing performance. Our products are free of sulfates, plastics, parabens, silicone, mineral oil, petrolatum, petrochemical-derivatives and synthetics. Instead, they are formulated with state-of-the-art science that makes them potent and high-performing.

Intelligent Nutrients utilizes plant stem cells cultivated without soil in the purest lab conditions. This revolutionary process lets us release the life force of the plant in its most pure form – with some delivering as much as 1000 X the anti-oxidant activity of the entire plant. We believe petrochemical culture and agriculture may soon be replaced by nutrition culture. So we are leading the process.

Challenging the Cosmetics Industry

If a product contains but a drop of organically grown material, it can put “organic” in its name or on its label. How is this possible? The FDA allows cosmetics and personal care to self-regulate itself on an honor system. We believe it’s time to put health back into the health and beauty business. We want to wake up and shake up Big Beauty while we provide safe, sumptuous beauty products that actually work. What can you do? Demand healthy products. Vote with your dollars. Check your products for toxicity. And tell your friends.


Challenging the cosmetics industry
Food grade ingredients
Non-toxic, plant-based chemistry
Multi-functional aromatics
Pioneering plant stem cells
Always learning more


Pesticides, fungicides and herbicides
Artificial “fragrance”
Triclosan, propylene glycol
1,4-dioxane and formaldehyde
Toxic minerals
Heavy metals

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