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Certifications
Father Of Safe Cosmetics

The Father of Safe Cosmetics

Our founder Horst Rechelbacher, salon owner and world-famous hairdresser, was the first to see the ill health effects beauty products had on stylists in his field.

With no safe alternatives, he made his own, introducing the concepts of plant-based products, aromatherapy and environmental impact into the world of beauty.

Our medium is making the best personal care products on earth. Vegan, cruelty-free and made with plants, not petroleum.

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SHOP certified organic
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shop non-toxic
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SHOP sustainable
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WE CERTIFY SO YOU KNOW EXACTLY WHAT’S IN YOUR PRODUCTS. read more >
Our Mission

To save the planet and ourselves through making
the best certified personal care products on earth