PureLuxe™ Replenishing Shampoo
Hydration sinks in and gives hair its sexy again with this extremely nourishing, chemical sulfate-free, aloe based shampoo. Rich with emollients and protein, to rebuild from the inside out. Silky oils help soften and smooth the cuticle. It’s deeply hydrating yet light.
Works Beautifully For
Target your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability with a PureLuxe Regimen.
Baobab Rebuilding Plant Protein
Hydrolyzed Adansonia Digitata Seed Protein
Anti-aging solution that helps repair damage, and fortifies hair by supporting the protein matrix and promoting moisture. Helps counteract chemical, UV and heat stress while enriching with amino acids for frizz control. Promotes a 29% increase in strength and 11% stronger then virgin hair.* 42% improvement in shine*
An exquisitely refreshing, sweet and intoxicating, skin-loving blend of bergamot, sweet orange, clove bud, nutmeg, benzoin siam and ylang ylang to rejuvenate both skin and senses. Each aromatic oil is chosen for its inherent antiseptic, calming, immune support, antiviral or other active curative properties that help keep hands and nails strong and healthy.
Certified Organic Aroma Oils/Flavors.
94% Natural Origin of Total./ 40% Organic Origin of Total.
INGREDIENTS: Aloe Barbadensis Leaf Juice,1 Water (Aqua), Decyl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glyceryl Stearate SE, Aleurites Moluccana (Kukui) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Nigella Sativa (Black Cumin) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Aroma,1,3 Alcohol,1 Cetearyl Alcohol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Hydroxyethylcellulose, Xylitol, Heptyl Undecylenate, Behentrimonium Methosulfate, Citric Acid, Benzyl Alcohol, Sodium Chloride, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)
1 CERTIFIED ORGANIC
2 ANTIOXIDANT INTELLIMUNE™ SUPER SEED OIL COMPLEX
3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR T YPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT E XTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN E XTRACT,1 ALCOHOL, 1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1
4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND
How To Use
Daily use shampoo for dry, damaged, and textured hair. Gentle sulfate-free aloe-based shampoo with rich emollients and protein rebuilds from the inside out.
Dispense or pump a quarter size into the palm of hands. Due to concentration levels… less is more. After working shampoo from root to tip, if you feel you need more, add water and work in versus reaching for the shampoo bottle to add more product.
Apply to wet hair, starting at the crown, and gently massage throughout hair to the ends. Add water for more suds.
Continue with ongoing protection, repair and luxurious conditioning with Pureluxe Conditioner.
Real Science. Real Results.
Our PureLuxe Treatment for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability. Enriches and rejuvenates hair with amino acids. Formulated with mild plant-based surfactants ideal for sensitive scalps. Works especially well with coarse hair types.
Transform coarse, brittle locks into sumptuous silk. Our nourishing PureLuxe shampoo will help strengthen and soften the hair cuticle from the inside out with rich emollients. Deeply hydrating yet light.
SULFATE-FREE: Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is sulfate-free and protects the hair's natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.
Boabab Plant Building Protein
Baobab Rebuilding Plant Protein (Hydrolyzed Adansonia Digitata Seed Protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage. Fortifies hair and increases moisture for improved elasticity & strength. Counteracts chemical, UV and heat stress. Enriches and rejuvenates hair with amino acids for frizz control and reduce frizz. Leaves hair softer, smoother & more manageable.