Rejuvenates. Rebuilds. Color-safe.

Fortifi-hair™ Shampoo

A nourishing, plant-based, deeply hydrating yet lightweight natural shampoo to revitalize and mend dry, damaged, or coarse hair.
Works beautifully for
Dry/damaged hair
Plus Plus

Works beautifully for

Key ingredients
Organic (Baobab Protein — Shea, and Murumuru Seed Butters)
Plus Plus

Key ingredients

How to use
Apply on wet hair, massage and distribute evenly from roots to ends. Rinse with warm (not hot) water.
Plus Plus

How to use


Dispense or pump a quarter size into the palm of hands. It's concentrated, so less is more.


After working shampoo from root to tip, if you feel you need more, first try adding water and working it in more instead of adding more product.


For the best super-natural results, use with Fortifi-hair™ Conditioner and Fortifi-Hair Leave-In Treatment and rinse with warm (not hot) water.

Discover Fortifi-hair

Plant Science. Super-natural Results.

Transform coarse, brittle locks into sumptuous silk. Our nourishing shampoo will help strengthen and soften the hair cuticle from the inside out with rich emollients. Deeply hydrating yet light, our Fortifi-hair™ regimen targets your most urgent needs to rebuild, repair and protect from future damage.


Improvement in Shine*


Increase in strength**


Improvement in detangling, smoothness and manageability*


Stronger hair**


Reduction in frizz***

* based on lab and clinical studies of active ingredient **after 5 applications results may vary requires use of the shampoo, conditioner and treatment ***75% humidity chamber for 4 hours
Col 2 Hero

Rebuilding Boabab Protein.

Baobab plant protein (hydrolyzed adansonia digitata seed protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage.

Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is free from harsh sulfates and protects the hair's natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.

How it works

Fortifies hair against environmental stressors and heat. Increases moisture for improved elasticity and strength. Enriches and rejuvenates hair with amino acids for frizz control. Leaves hair softer, smoother, and more manageable.
Our shampoo contains a refreshing floral blend of certified organic lavender, ylang ylang, and geranium to leave your hair smelling just as clean as it feels.
Great for a sensitive scalp with adjusted pH.
Plant-based surfactants are mild, but rich and deeply cleansing.

Certifications and Recycling

Packaging for planet. Our bottle is 90% post-consumer recycled HDPE eco soft touch bottle from "green bins" all over the US. Cap made from 50% PCR. Keep cap on when recycling.

Fortifi-hair™ Shampoo is:

Certification Logo
Certification Logo
Certification Logo
Certification Logo
Certification Logo

The Power of One:

Power of One Certification Logo

Intelligent I-N proudly donates 1% of annual sales to non-profits verified through 1% for the Planet supporting environmental solutions through their work. We are a part of one global network tackling our planet’s most pressing environmental issues. By shopping with I-N, together we are committing to a more sustainable future for our planet and for future generations to thrive.

Certified B Corporation:

Certified B Corporation Certification Logo

Intelligent I-N is a Certified B Corporation — as a company that meets high standards of social and environmental performance, accountability, and transparency. We envision a global economy that uses business as a force of good. As a B Corporation, we believe that we must be the change we seek in the world. That all business ought to be conducted as if people and place matter. Businesses should aspire to do no harm and benefit all. We are each dependent upon another and thus responsible for each other and future generations.

Did You Know Image
Active aromas.
Your body knows fake from real. It knows more about healing and pleasure than all the labs and books in existence could ever speak of. Inhale our 99% certified organic essential oil aroma oils/flavors and the difference is obvious.

Pairs well with

Fortifi-hair™ Conditioner


Fortifi-hair™ Leave-In Treatment

Coming Soon