Define. Refine. De-frizz.
Bell-curve™ Curl Cream
Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.
Works beautifully for
All hair types, especially curly or frizzy.
Works beautifully for
Key ingredients
Organic (Larch Tree Resin — Aloe Leaf Juice — Safflower Seed Oil)
Key ingredients
How to use
Apply to wet hair. Air dry or diffuse for defined curls.
How to use
Work a dime-sized amount into palms and apply to wet hair.
See Bell-curve™ Curl Cream in Action

Love your curls.
Our proprietary castor emollient and larch tree resin (patent-pending) quickly calm hair cuticles to reduce frizz, define curls, infuse lackluster hair with radiance, and provide weightless hold for perfected curls and waves—outperforming silicones for a more sustainable and luxurious product.

Effortless, sexy curls all day.
Defines and energizes curls with a soft, smooth, shiny finish. This cream helps you achieve the style you want more quickly and makes it last longer.
Balanced Hydration.
Safflower oil and aloe combine to provide the perfect balance of hydration without weighing down curls.
How it works

FIGHT FRIZZ
Safflower oil and aloe help smooth, provide curl control and definition.
HOLD NATURALLY
Larch Tree resin (patent pending) provides light, weightless hold.
STATIC CONTROL
Pullulan controls static and provides a barrier to help protect hair from environmental pollutants.
Certifications & recycling
Packaging for the earth first. Our recyclable eco soft-touch tube is made from 65% post-consumer recycled Polypropylene. The cap is 97% PCR PP as well. Keep the cap on when recycling.

Never just a drop.
No green-washing here. At I-N, organic and natural ingredients take precedence. Each of our products contains a minimum of 85% natural content. You'll find the percent of natural/organic ingredients in every product on the package and online for full transparency.