Define. Refine. De-frizz.

Bell-curve™ Curl Cream

Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.
Works beautifully for
All hair types, especially curly or frizzy.
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Works beautifully for

Key ingredients
Organic (Larch Tree Resin — Aloe Leaf Juice — Safflower Seed Oil)
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Key ingredients

How to use
Apply to wet hair. Air dry or diffuse for defined curls.
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How to use

Work a dime-sized amount into palms and apply to wet hair.

Use on dry hair to create texture, control frizz, and separate curls.

Apply a small amount on dry hair to create ribbon locks with the thumb and index finger for definition.

Create modern pin curls or roller sets with this flexible styling foundation that promotes styling and curl memory.

See Bell-curve™ Curl Cream in Action

Love your curls.

Our proprietary castor emollient and larch tree resin (patent-pending) quickly calm hair cuticles to reduce frizz, define curls, infuse lackluster hair with radiance, and provide weightless hold for perfected curls and waves—outperforming silicones for a more sustainable and luxurious product.

Col 2 Hero

Effortless, sexy curls all day.

Defines and energizes curls with a soft, smooth, shiny finish. This cream helps you achieve the style you want more quickly and makes it last longer.

Balanced Hydration.
Safflower oil and aloe combine to provide the perfect balance of hydration without weighing down curls.

How it works

Safflower oil and aloe help smooth, provide curl control and definition.
Larch Tree resin (patent pending) provides light, weightless hold.
Pullulan controls static and provides a barrier to help protect hair from environmental pollutants.

Certifications & recycling

Packaging for the earth first. Our recyclable eco soft-touch tube is made from 65% post-consumer recycled Polypropylene. The cap is 97% PCR PP as well. Keep the cap on when recycling.

Bell-curve™ Curl Cream is:

Certification Logo
Certification Logo
Certification Logo
Certification Logo
Certification Logo

The Power of One:

Power of One Certification Logo

Intelligent I-N proudly donates 1% of annual sales to non-profits verified through 1% for the Planet supporting environmental solutions through their work. We are a part of one global network tackling our planet’s most pressing environmental issues. By shopping with I-N, together we are committing to a more sustainable future for our planet and for future generations to thrive.

Certified B Corporation:

Certified B Corporation Certification Logo

Intelligent I-N is a Certified B Corporation — as a company that meets high standards of social and environmental performance, accountability, and transparency. We envision a global economy that uses business as a force of good. As a B Corporation, we believe that we must be the change we seek in the world. That all business ought to be conducted as if people and place matter. Businesses should aspire to do no harm and benefit all. We are each dependent upon another and thus responsible for each other and future generations.

Did You Know Image
Never just a drop.
No green-washing here. At I-N, organic and natural ingredients take precedence. Each of our products contains a minimum of 85% natural content. You'll find the percent of natural/organic ingredients in every product on the package and online for full transparency.

Pairs Well With

Bell-curve™ Curl Reviving Spray


Fortifi-hair™ Shampoo


Fortifi-hair™ Conditioner