Removes Buildup. Adds Volume. For Fine/Thinning Hair.

PurePlenty® Exfoliating Shampoo

Gentle, active sulfate-free formula sweeps away buildup as it cleans to open follicles for optimum growth and movement.

  • Jump starts the scalp—the source of healthy, dynamic hair.
  • Preps scalp to receive optimum benefits from PurePlenty® Nourishing Scalp and Strand Serum.
  • Smart, direct-to-scalp applicator perfectly places product where it is needed!
  • A combo of plant-based scalp stimulating agents adds extra body and volume.
  • Nettle helps clear the scalp and improve hair shine.
  • Ajuga Plant Stem Cells and Saw Palmetto help inhibit DHT (a primary cause of thinning hair and hair loss) and promote healthy follicles.
  • Active Aromatic Oils help balance and refine the scalp and offer anti-microbial and antibacterial attributes.
Works Beautifully For
Fine and Thinning Hair
Plus

Works Beautifully For

Key Ingredients
Organic (Bugleweed Plant Stem Cells — Sustainable Pea Sprout Bioactive+ — Nettle — Active Aromatic Blend)
Plus

Key Ingredients

Target your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability with a PureLuxe Regimen.


Bugleweed Plant Stem Cells
Ajuga Reptans Cell Culture Extract

Targets the scalp to naturally inhibit the release of DHT, a testosterone known to cause hair loss and thinning. 1000% times the antioxidant concentration of conventional antioxidants. 40% more effective than commonly used synthetic actives at combating the body’s hair-thinning hormone.*
* Based on lab and clinical studies of active ingredients.

Sustainable Pead Sproud Bioactive+
Pisum Sativum Sprout Extract

Increased hair density in 85% of people 7.9% increase in the density of growing hair.*
* Based on lab and clinical studies of active ingredients.

Nettle
Urtica Dioica Extract

Helps clear the scalp while improving hair shine.*
*Based on lab and clinical studies of active ingredients.

Active Aromatic Blend

Mandarin orange, geranium, bergamot, patchouli and jasmine blend invigorate and replenish.




VIEW INGREDIENTS GUIDE

Certified Organic Aroma Oils/Flavors. 

96% Natural Origin of Total./ 21% Organic Origin of Total.
INGREDIENTS: Aloe Barbadensis Leaf Juice,1 Water (Aqua), Glycerin, Behentrimonium Chloride, Cetearyl Alcohol, Heptyl Undecylenate, Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Simmondsia Chinensis (Jojoba) Seed Oil,1 Butyrospermum Parkii (Shea Butter),1 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Nigella Sativa (Black Cumin) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Lecithin,1 Caprylic/Capric Triglyceride, Cetearyl Glucoside, Panthenol, Xylitol, Guar Hydroxypropyltrimonium Chloride, Aroma,1,3 Behentrimonium Methosulfate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral,4 Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E) 1 CERTIFIED ORGANIC 2 ANTIOXIDANT INTELLIMUNE ™ SUPER SEED OIL COMPLEX 3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR T YPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT EXTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN EXTRACT,1 ALCOHOL,1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1 4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND

How To Use
Apply using deep-reaching applicator to bring active cleansing agents straight to the scalp.
Plus

How To Use

Helps remove build up from conventional products and exfoliate surface cells for a healthy scalp.

Amount

This formula is very concentrated and the bottle features a narrow tip nozzle so application is targeted where it’s needed most.  No more than a nickel sized amount is needed for entire scalp.  

Action

Apply to wet hair using the deep-reaching applicator.  Or you may dispense a nickel sized amount to palms and massage into scalp and hair.  Allow product to work for a minute before rinsing out. 

Follow up

To restore density and deeply hydrate with supporting plant stem cells, follow with PurePlenty Density Building Conditioner.


Real Science. Real Results.

For Fine/Thinning Hair. PurePlenty is designed for people with naturally fine hair who strive for thick full, lush hair. Gently cleans and helps clear the scalp of oil and buildup and opens follicle for optimum growth and movement. A combo of plant-stimulating agents adds extra body and volume. Safe for color-treated hair.

Safe and effective. Our shampoo is free of silicones & other synthetic ingredients that can create toxic accumulation & prevent proper absorption of any therapeutic product. Nettle helps clear the scalp & improve hair shine. Ajuga Plant Stem Cells & Saw Palmetto help inhibit DHT (a primary cause of thinning hair & hair loss) & promote healthy follicles. Also has Decyl Glucoside (a sugar derived mild cleansing agent), which provides quick foam & gives a luxurious feel during application.

Direct to scalp application. The PurePlenty Shampoo applicator helps keep product at the scalp to gently, yet effectively dissolve buildup without stripping away all the natural needed oils.

90%

Reported Thicker Hair

40%

More Effective than Commonly Used Synthetics at Combating DHT

82%

Indicated a 100x Volume Increase

PurePlenty® Science

PurePlenty is our 3-product regimen designed to reinstate the life force of fine, limp or thinning hair. Each product is created using only potent plant bioactives, certified organic and plant stem cell ingredients to deliver scalp to strand nutrients that support healthy hair cycle.

And the proof is in the poof. In consumer studies, 82% said it increased the volume of their hair by 100x and 90% said their hair appeared thicker and voluminous after use.*

Did you know?
Build-up of silicone and synthetic residue from other product lines on hair shaft and scalp can harden the hair, create toxic accumulation and prevent proper absorption of any therapeutic product.

How it Works

PurePlenty cultivates a healthy hair cycle at the root and prolongs the life cycle of the hair. Gentle, active sulfate-free formula sweeps away buildup as it cleans to open follicles for optimum growth and movement. Jump starts the scalp—the source of healthy, dynamic hair.

The PurePlenty Regimen for optimum results
JUMP START FOLLICLES
Removes built-up and adds volume.
EXFOLIATE
PurePlenty® Shampoo applicator helps keep product at the scalp to gently, yet effectively dissolve build-up without stripping away all the natural needed oils.
AWAKEN
A combo of plant stimulating agents adds extra body and volume.

Certifications & Recycling

Packaging for the earth first, instagram second: Our bottle is 100% post-consumer recycled PET from your "green bin". Printed with soy ink, never foil.

PurePlenty® Exfoliating Shampoo is:

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Consumers Say
"Perfect amount of micro suds. Genius packaging. Makes my hair feel light, airy, perfectly conditioned, and super soft, all at the same time. On my 20th bottle at least, and every other shampoo is just awful in comparison. Don’t ever stop making this shampoo!"

Reviews

Pairs Well With

PurePlenty® Density Building Conditioner

$7.80

PurePlenty® Nourishing Scalp and Strand Serum

$9.60