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PureServe® Color Saving Shampoo
- The silky plant-based sulfate free agents are mild on scalp and gentle on hair color while offering excellent cleansing. The lock-loving light lather helps carry away the build-up from the day without over-drying or stripping the needed natural oils.
Works Beautifully For
- Color treated hair
- Normal hair types needing extra moisture
- For pollution protection (great for urban hair, swimmers, outdoors enthusiasts)
Key Ingredients
PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.
Tilia
Tilia Tomentosa Bud Extract
Creates a protective barrier that blocks out daily damage and seals in moisture. 83% increase in moisturization over 28 days,* 70% confirm a decrease in static providing a balance of movement and vitality,* Provides surface protection against UV, wind and dry atmosphere*
*Based upon lap/clinical studies of active ingredient.
Quinoa
Hydrolyzed Chenopodium Quinoa Seed
Protein from the ancient grain, Quinoa, hydrolyzed for stability and added emollience. Has a high amino acid content for nourishment and moisturization of hair. Supports hair color retention, conditioning and protection. 51% improvement in hair shine after 5 treatments,* 25% improvement in hair color uptake for a more concentrated color* *Based upon lap/clinical studies of active ingredient.
Brown Algae
Hydrolized Algin
Sustainable Brown Algae helps protect hair from free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair. It helps hold the needed minerals in hair, like zinc and sulfur, which are needed for healthy hair maintenance.
Certified organic aroma/flavors.
97% Natural Origin of Total./ 41% Organic Origin of Total.
INGREDIENTS: Water (Aqua), Glycerin, Glyceryl Stearate SE, Behentrimonium Chloride, Behenyl Alcohol, Caprylic/Capric Triglyceride, Hydrolyzed Algin,2 Tilia Tomentosa Bud Extract,1 Hydrolyzed Quinoa, Heptyl Undecylenate, Lavandula Angustifolia (Lavender) Flower Extract,1 Camellia Sinensis Leaf Extract,1 Rosmarinus Officinalis (Rosemary) Leaf Extract,1 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Nigella Sativa (Black Cumin) Seed Oil,1,4 Cucurbita Pepo (Pumpkin) Seed Oil,1,4 Rubus Idaeus (Red Raspberry) Seed Oil,1,4 Vitis Vinifera (Red Grape) Seed Oil,1,4 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,4 Aloe Barbadensis Leaf Powder,1 Aroma,1,4 Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Cetearyl Alcohol, Cetearyl Glucoside, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Benzyl Benzoate,5 Benzyl Salicylate,5 Citronellol,5 Eugenol,5 Geraniol,5 Limonene,5 Linalool,5 Tocopherol (Vitamin E) 1 Certified Organic 2 Algae Bioactive 3 Antioxidant Intellimune® Super Seed Oil Complex 4 Active Aroma/Flavor Oils: Citrus Aurantium Bergamia (Bergamot) Fruit Oil,1 Cananga Odorata (Ylang Ylang) Flower Oil,1 Lavandula Angustifolia (Lavender) Oil,1 Pelargonium Graveolens (Geranium) Flower Oil,1 Vanilla Planifolia Fruit (Natural Flavor),1 Eugenia Caryophyllus (Clove) Flower Oil,1 Citrus Aurantifolia (Lime) Oil,1 Styrax Benzoin Gum,1 Boswellia Carterii (Frankincense) Gum Extract,1 Myristica Fragrans (Nutmeg) Kernel Oil,1 Cinnamomum Cassia (Cinnamon) Leaf Oil,1 Rosa Centifolia (Rose) Flower Oil1 5 Naturally Occurring Component of Organic Essential Oil Blend
How To Use
Treatment shampoo for dry, color treated hair. Plant Bioactives clean while protecting the hair shaft to help improve color retention. This shampoo saves both your time and money by reducing the frequency of hair color services
Amount
Dispense or pump a quarter size into the palm of hands. Due to concentration levels… less is more. After working shampoo from root to tip, if you feel you need more, add water and work in versus reaching for the shampoo bottle to add more product.
Action
Pretreat with Pureserve Color Shield. Apply to wet hair, starting at the crown, and gently massage throughout hair to the ends. Add water for more suds. Rinse thouroughly.
Follow up
Continue with ongoing protection, repair and luxurious conditioning with Purserve Conditioner.
Real Science. Real Results.
This shampoo saves both your time and money by reducing the frequency of hair color services. Great for auburn and red tones along with bright fashion colors, color resistant hair, and gray coverage. Helps keep blonds and lighter tones less muddy and less gold over time.
The silky plant-based sulfate free agents in our shampoo are mild on scalp and gentle on hair color while offering excellent cleansing. The lock-loving light lather helps carry away the build-up from the day without over-drying or stripping the needed natural oils.
Our shampoo contains a blend of refreshing organic extracts, including lavender, rosemary, and black cumin to leave your hair smelling just as clean as it feels.
83%
51%
25%
Preserves your Color Without Toxins or Trade-Offs
A High performance Solution — PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.A High performance Solution — PureServe’s 3-step regimen shields hair and helps maintain nutrients that will protect against free radicals, smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair.
How it Works
Certifications & Recycling
PureServe® Color Saving Shampoo is:
