Intelligent ingredients
make superior products.
Harnessing the power of plants to enhance your natural beauty, all without harming the planet: that's intelligent.

Water
Water (Aqua)
Function
Purified water.
Benefit
Helps deliver ingredients that are hydrophilic.
EWG Ranking
1
Water

Function
Purified water.
Benefit
Helps deliver ingredients that are hydrophilic.
EWG Ranking
1
Products that use it

Willow Bark Extract
Salix Alba (Willow Bark) Extract
Function
An extract derived from the bark of the fast growing willow tree.
Benefit
A natural source of Salicylic acid it helps to improve the appearance of skin with a smoothing effect. It's also known for antimicrobial effect.
EWG Ranking
1
Products
Willow Bark Extract

Function
An extract derived from the bark of the fast growing willow tree.
Benefit
A natural source of Salicylic acid it helps to improve the appearance of skin with a smoothing effect. It's also known for antimicrobial effect.
EWG Ranking
1
Products that use it

Wintergreen EO
Gaultheria Procumbens (Wintergreen) Leaf Oil
Function
Often used to flavor gum, chewing tobacco, and oral care products, this oil contains high levels of methyl salicylate - the natural form of aspirin.
Benefit
*anti-inflammatory, pain relief, anti-microbial, aids in breathing.
Parts Used: Leaves.
Note Classification: Middle-Top.
Aroma: Intense sweet-woody, almost fruity odor.
Blends Well With: Basil, cedarwood, frankincense, geranium, lavender, lemon, peppermint, rosemary, spearmint, thyme, vanilla, ylang
Safety Data: Best used in small doses
EWG Ranking
1
Wintergreen EO

Function
Often used to flavor gum, chewing tobacco, and oral care products, this oil contains high levels of methyl salicylate - the natural form of aspirin.
Benefit
*anti-inflammatory, pain relief, anti-microbial, aids in breathing.
Parts Used: Leaves.
Note Classification: Middle-Top.
Aroma: Intense sweet-woody, almost fruity odor.
Blends Well With: Basil, cedarwood, frankincense, geranium, lavender, lemon, peppermint, rosemary, spearmint, thyme, vanilla, ylang
Safety Data: Best used in small doses
EWG Ranking
1
Products that use it

Xanthan Gum
Xanthan Gum
Function
Complex sugar developed in the late 1960s by the USDA for uses in food, including thickening.
Benefit
Creates a smooth, conditioned and hydrated feel on skin and hair.
EWG Ranking
1
Xanthan Gum

Function
Complex sugar developed in the late 1960s by the USDA for uses in food, including thickening.
Benefit
Creates a smooth, conditioned and hydrated feel on skin and hair.
EWG Ranking
1
Products that use it

Xylitol
Xylitol
Function
A sugar alcohol.
Benefit
Typically used as a sweetener in foods, it acts as a humectant and skin conditioner in personal care products.
EWG Ranking
1
Products
InspiraMint™ Conditioner,
Bell-curve™ Curl Reviving Spray,
Soothe-Sayer™ Bi-Phase Scalp Treatment,
,
,
,
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Xylitol

Function
A sugar alcohol.
Benefit
Typically used as a sweetener in foods, it acts as a humectant and skin conditioner in personal care products.
EWG Ranking
1
Products that use it

Xylitylglucoside
Xylitylglucoside
Function
A derivative of Xylitol.
Benefit
Provides scalp hydration.
EWG Ranking
1
Xylitylglucoside

Function
A derivative of Xylitol.
Benefit
Provides scalp hydration.
EWG Ranking
1