What is green washing?

September 17, 2020

Green washing is a form of marketing spin where 'green' is deceptively used to persuade people to believe that something is 'greener' than it actually is. Making claims that are not substantiated via the guidelines as established by the Federal Trade Commission Green Guide.
*Link to FTC Green:
https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-issues-revised-green-guides/greenguides.pdf