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May 29, 2018

Did You Know?


By now, we all know the beauty industry is unregulated.

But did you realize the terms ORGANIC and NATURAL are almost equally unregulated?

Beauty companies only have to put a few drops of an ingredient into a product to put ORGANIC or NATURAL on the label.

That’s why we certify! To let people know what really goes into our products.

But – what do these seals actually mean?

Seals require the most stringent audits of all things product related, making sure the product lives up to the standards of the organization. The audits are done by third-party agencies – NOT us, NOT the USDA or Cosmos. They evaluate:

  • Ingredients
  • Packaging
  • Farming methods
  • Processes
  • Sustainability practices


Now you know. So check out our certified organic products.

Organic Hair Care Products

Organic Skin Care Products

Organic Body Care Products

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

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