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October 17, 2016

Did You Know?

What’s in your kid’s makeup?

Toxic Kids Makeup ReportGlitter everything. Cartoon shampoo. Lip balms.

Oh yeah and Halloween face paint.

In 2009, the Campaign for Safe Cosmetics sent 10 Halloween makeup kits to a lab to test for heavy metals, and found lead in 100% of the products tested. 

They also found:

  • Chromium
  • Nickel
  • Cobalt

This year, they tested again plus other “beauty” products from the toy aisle and children’s stores. The culprit: styrene — a carcinogenic chemical sometimes used in fragrance and other ingredients.

The report is out — check the results.

What’s never in our products:

  • Petrochemicals
  • Carcinogens
  • Toxic synthetics
  • Mystery “fragrance” ingredients


Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

Continue reading

HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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