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May 29, 2018

Did You Know?

What is non-toxic? PESTICIDES COUNT

Non-toxic beauty. Clean beauty. Safe skincare. Non-toxic shampoo.

The conversation is everywhere. But too often it’s missing a few key components. This series will cover several.

WE ARE AS CERTIFIED ORGANIC AS POSSIBLE

Why it matters:

The pesticides, fungicides and insecticides often used on conventionally grown ingredients are:

Carcinogenic
Endocrine Disruptors
Killing bee populations

Many supposedly non-toxic products talk about eliminating ingredients with these same effects.

Toxic? We’d say yes.

LEARN MORE:
PETROLEUM-BASED INGREDIENTS

PACKAGING

NATURAL FRAGRANCE”

We work hard – third party certified level hard — to be sure our products live up to a truly non-toxic standard.

SHOP INTELLIGENT NUTRIENTS TRULY CLEAN BEAUTY

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THE INTELLIGENT LIFE ARCHIVE
GROWING UP HORST

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...