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May 29, 2018

Did You Know?

What is non-toxic? PACKAGING

Our Packaging. We design for the earth first, Instagram second.

In addition to being USDA-certified, we are COSMOS certified. This European organic certification takes packaging safety and environmental impact into account, not just formula safety. Here’s their standard:

Company must also ensure their packaging is minimized and is environmentally friendly and they must have an environmental and waste management plan for their factories.”

At IN:

Reduce, reuse, recycle is a daily decision driving mantra at IN.

We reuse plastic and paper from your recycle bin for our 100% PCR bottles and cartons.

Our sugar-cane based bio resin tubes absorb CO2 emissions.

Our airless packaging allows us to reduce preservative levels.

We say, “never” to foil inks and cross contaminating metalized plastics, BPA and phthalates.

We ensure safety sheets for every single material and every single component, including colorants, liners and more.

Our “sparkle” is in our highly efficacious actives and formulas.

We know our choices matter and together we can make the world more beautiful. Conscious Beauty, are you IN?






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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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