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May 29, 2018

Did You Know?

What is non-toxic? PACKAGING

PACKAGING

In addition to being USDA-certified, we are COSMOS certified. This European organic certification takes packaging safety into account, not just formula safety. Here’s their standard:

Companies must also ensure their packaging is minimised and is environmentally friendly and they must have an environmental and waste management plan for their factories.”

We adhere to:

Safe inks

No BPA or phthalates

Safety sheets for every single material and every single component, including colorants, liners and more.

In addition to safe materials, our air-tight pumps reduce the need for preservatives. We also use recycled materials whenever possible (and that means almost always).

LEARN MORE:
CERTIFIED ORGANIC

NATURAL FRAGRANCE”

PETROLEUM-BASED INGREDIENTS

SHOP INTELLIGENT NUTRIENTS TRULY CLEAN BEAUTY

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GROWING UP HORST

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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