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May 29, 2018

Did You Know?

What is non-toxic? - NO “NATURAL FRAGRANCE”



By now, more consumers are aware that “Fragrance” is all that any cosmetic company needs to list on its label to protect supposed trade secrets.

But… you might see “NATURAL FRAGRANCE” listed and feel better.

Not so fast.

The term “natural” is quite general in FDA-speak. It just means there is some natural raw material in the mix. Naturals that were likely cultivated with hazardous pesticides.

Synthetic scents are irritants and worse. There could be petroleum in the mix, animal ingredients or the neurotoxins and other pollutants that science has made smell deceptively good.

That’s why we think “perfume” stinks.

Our aromas are made solely from essential oils, often certified organic. Not just because they smell great, but because they also have inherent benefits to you and your skin.

Further, full disclosure is our standard. We list every ingredient in our aromas, and hope other companies will do the same to ensure safer, healthier products.

We work hard – third party certified level hard — to be sure our products live up to a truly non-toxic standard.






Breast Cancer Prevention Partner’s newest report shows that consumers and salon workers have good reason to wonder and worry about the presence – and the safety - of secret fragrance ingredients. Their report reveals an astonishing 75% of the toxic chemicals detected in the beauty and personal care products they tested were fragrance chemicals that did not appear on the product label. #righttoknow Check out our their report:

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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