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    February 11, 2016


    see & seek

    We are extremely excited to announce two new limited edition
    aromas, see & seek, crafted to
    celebrate the legacy of our founder and the OG of safe cosmetics, Horst


    Horst was the kind of person you’d
    know was nearby. A rich, floral aroma would precede and shadow him, shaping the
    energy he brought into any room he entered–almost like magic.  Jasmine and neroli, two of his favorite
    essences, would often hang in the air wherever he was. That powerful yet
    inviting air and aroma that surrounded him is exactly what we wanted to capture
    with see & seek – a mysterious,
    bold yet grounding blend of his favorite essential oils.

    see & seek


    see – a feminine,
    bright & playful blend of Horst’s favorite flower essences.  

    Key Notes:

    •   Jasmine – Rich,
    opulent sweet floral with aphrodisiac power

    •   Rose –
    Classic floral celebrated for centuries for its sweet aroma and therapeutic nature

    •   Neroli –
    Calming and gentle citrus-floral aroma

    •  Sandalwood –
    Rich and warm semi-sweet woody aroma that relaxes and soothes


    seek – a
    masculine, earthy and grounding blend of sultry essences.

    Key Notes:

    •  Labdanum  - Balsamic and ambery scent extracted from
    the sacred and medicinal Rockrose plant

    •  Neroli – Calming
    and relaxing floral-orange blossom scent that was regarded by Egyptians for its
    healing power

    •  Vetiver – Smoky,
    woody, earth-bound aroma that connects one to nature

    •  Agarwood- Ancient
    aroma with a potent healing energy

    Packages with Heart

    Horst was really a maker at heart. It started with designing
    vials and tinctures, but blossomed into a love for expressive details in each
    and every package. He saw a product as a true experience–even a dialogue–on all
    levels. Hours were spent at the design table, often with a sketchpad or paintbrush
    in hand until the aesthetic matched the intention.

    The distinctive see & seek packaging represents this
    side of Horst – a man with depth, curiosity and endless energy to create a
    genuine, fulfilling experience through every single thing he touched. That’s
    why the packages were designed to physically unzip, inviting you to enter a
    world created for Horst. Inside the packages you’ll unveil your see or seek
    glass bottle surrounded by a design that is all Horst: his favorite colors
    purple and orange, the blooming lotus flower and two of his timeless quotes:


    In your home, in your world, in your heart; grow


    Don’t hope. Don’t want. Don’t wish. Know.

    The best part about the packaging is that it was made to be kept.
    Hang it in your bedroom or creative space to serve as your daily inspiration
    and a reminder to see and seek always.

    To give these aromas an even bigger burst of love, we
    invited everyone at IN to hand-fill and package these spirit essences.

    “A blend of the most powerful stuff on earth. My father’s
    most cherished essences, bottled with love XO.” –Nicole Rechelbacher


    Shop see & seek here or visit our stores to find out
    which spirit essence is all you.



    Five Questions for Nicole Rechelbacher, IN Co-Owner

    We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

    Q: How was your childhood different from others?
    A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

    Q: How did growing with an entrepreneur change your worldview?
    A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

    Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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