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September 11, 2017

Salon of the Month

Salon of the Month: Evelyn Braddock Holistic Skin Care


Tell us a little about your salon

“I work as an independent holistic esthetician and makeup artist in a beautiful rural town about an hour north of San Francisco. I have been working in the skincare industry for almost 20 years now! My focus has always been on the integrity of the companies that I carry and the true natural ingredients that are sourced, grown and combined to create the best organic and biodynamic products available. When I was ready to add another line to my spa, Intelligent Nutrients met all of the requirements and more. I love to learn a little more each day about plants, minerals, gems, essential oils, carrier oils, medicine making, herbalism and sustainable farming and sourcing and how this all directly relates to my work as an esthetician. The goal is that my clients can feel comfortable coming to me and trusting that I will do the research needed to only offer products and services that will improve the health of their skin as well as the health of the planet via the high standards I have created for all of the products that I carry.”

What inspired you to work in this business?

“I was working for a sustainable skincare company for many years, and while working with them they sent me to receive a facial from a holistic esthetician. That very day I decided to go to esthetics school and get my license to be trained as a holistic esthetician.”


Why did you choose IN?

“Integrity, Integrity, Integrity! Sustainably sourced ingredients, organic sourcing, biodynamic sourcing, wind power, third party testing, what seems to be a very positive company atmosphere and a true passion for doing good in this world.”

What are your favorite products?

“My favorite IN product to date is the Renewing Oil Serum. I absolutely love the scent, the feel and the hydrating effect that is has for both myself and my clients skin. The blue chamomile is such a powerful anti-inflammatory, so it’s perfect for my most sensitive clients too.”


What is your favorite memory of working in a salon?

“In a spa, the clients that you become so close with. You get to know their family and intimate details of their lives. It’s so sweet.”

What is your most hilarious/embarrassing spa moment?

“Well, this would be a waxing mis-hap… Let’s just say that using finger cots instead of full on gloves during a bikini wax is not going to go well. Especially when all the finger cots explode into the air like fireworks after the first strip wax removal… Live and learn, right!?”

What is your favorite hairstyle to create, and what IN products do you use in creating it?

“I have two looks… Hair up in a ponytail and hair down… Perhaps IN can inspire me to learn some new tricks!”


Evelyn Braddock Holistic Skincare
7151 Wilton Ave Suite 101
Sebastopol CA 95472



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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