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June 12, 2017

Salon of the Month

Salon of the Month: Elements Natural Salon


Tell us a little about your salon.

“My salon is located in Chippewa Falls, WI. It is a one-stylist hair salon focusing on health conscious beauty.”

What inspired you to work in this business?

“I’ve literally wanted to do hair since I was 8 years old. My parents really wanted me to get a 4-year degree after High School, so I decided against beauty school. After college, I worked in Corporate America for just over a year, and decided that was enough! And that is when I chose to go to beauty school and start my cosmetology career.”

Why did you choose IN?

“I have always had a love for the environment, and with that came a focus on being healthier and living a more organic and natural life. IN is the pioneer in the natural beauty niche. That is why IN is the obvious choice!”

What is your favorite memory of working in a salon?

“After I got done cutting a client’s hair, she was so excited, so told me she felt like she just won a brand new car! Made my day!!”

What is your most hilarious/embarrassing hair moment?

“When I was in training for hair, I had my husband come in for a haircut. I forgot to switch my clipper blade, and ended up shaving the side of his head, almost BALD!  Thank goodness it was him, and not a real client!”

What is your favorite hairstyle to create and what IN products do you use in creating it?

Volumizing Foam and Styling Pomade for curly hair and Matte Texture Paste for men’s hair.”

What is your favorite IN product and why?

Harmonic Shampoo and Conditioner (love the tingle and smell). Also seems to be a client favorite.”


Elements Natural Salon
1650 Hallie Rd, Chippewa Falls WI 54729



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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