FREE Shipping on all US orders.
For a limited time.


Your Shopping Cart is empty.


Your Shopping Cart is empty.

October 31, 2014


PurePlenty — the safe, natural way to jumpstart hair & scalp health.

Now you can run your fingers through the latest innovation in plant stem cell technology. The PurePlenty™ 3-step hair regimen uses the Ajuga Reptans Plant Stem Cells to empower hair to its thickest potential. 

On the cutting edge of stem cell technology, IN® uses a revolutionary process of cultivating stem cells that extracts the life force and powers of the plants they grow into in a 100% sustainable, safe way. 

Ajuga reptans plants grow rapidly and create thick, lush, carpets of foliage with bright purple highlights. Ajuga Plant Stem Cells found in PurePlenty™ harness the quick and thick growing plant powers to re-energize fine, limp and thinning hair, in 2 ways:


Ajuga plants are naturally rich in antioxidants, and using the revolutionary stem cell harvesting techniques, Intelligent Nutrients® is able to yield 1000x the anti-oxidant activity of the entire plant in a non-toxic, non-climate change contributing way. These anti-oxidants help support a healthy scalp and protect new cells from environmental stressors.


DHT (Dihydrotestosterone) = the testosterone hormone that slows hair growth.

Compared with other commonly used hair loss products, chemical-free Ajuga Reptans Plant Stem Cells are nearly 2x as effective at inhibiting the release of DHT. ­­ 

The results: thicker, fuller, healthier. Find it here.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

Continue reading

HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

Join Our Cause Special Offers + Events + Beauty Tips & Tricks

30% Off

Your next online order

X No, thanks

Applies to new email subscribers only. One time offer will be sent via email. Your email is safe with us, privacy matters