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November 3, 2014


PurePlenty Ingredient Spotlight: Intellimune®

Intelligent Nutrients’ miracle worker Intellimune® Antioxdiant Super Seed Complex is now also part of the trifecta of ingredient power players found in the PurePlenty Hair Care Regimen.


Why do antioxidants matter for thicker, fuller, healthier hair? 

Anti-oxidants fight free radicals found in the body and environment (from pollution, UV exposure and other airborne assaulters). Overtime free radicals can damage collagen, fibers and other cells that promote healthy skin and hair generation.

Intellimune® cold presses thousands of organic black cumin, red grape, red raspberry, pumpkin and cranberry seeds to extract the maximum anti-oxidant and nutrient efficacy.

This super dose of antioxidants enhances cell turnover and the whole natural synthesis of skin and hair cycle when applied topically, eaten by the spoonful and now by available to massage directly to the root with the PurePlenty regimen.

Make way for dream hair. Find it here



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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