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November 3, 2014



Pea Sprout BioActives: a key ingredient in our latest hair care regimen, PurePlenty™, designed to re-energize the hair cycle for fuller, thicker hair.


Behold the potential of the PEA.

Pea Sprouts are packed with phytonutrients that help normalize the scalp and restart the hair cycle. These little power plants do this by stimulating proteins at the heart of hair growth known as “dermal papilla.” These proteins help regulate phases of hair cycle and encourage the growth phase.


Phase #1 ANAGEN: Hair is growing!
Phase #2 CATAGEN: 3 week phase when follicles shrink and separate
Phase #3 TELOGEN: Degenerative phase, new hair pushes old hairs out


Hair loss occurs when there is a decrease in the ANAGEN phase and new hair is not keeping up with replacing lost locks of the TENOGEN phase. Many factors including stress, nutrition and environmental assaults can throw this natural cycle out of whack.

Pea Sprout BioActives work to restore harmony to this natural cycle.

The results: 75% of volunteer participants who tried the PurePlenty™ regimen observed an increase of the density of hair growth in the anagen phase and 85% noticed a decrease of the density of hair in the telogen phase.

The bottom line?
…A healthy hairline.


Intelligent Nutrients uses innovative, soil-free technology to raise pea sprouts indoors – saving 1,000 gallons of water per kilo, preserving acres of land for food creation and yielding the highest possible levels of bioactivity per harvest.

Learn more about PurePlenty™



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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