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July 31, 2014


Oil is the new Lotion.

Lotion loyalists: We’re sorry to crash your seemingly perfect world of hydration. You thought you had a good thing going…but hey—wouldn’t you want to know?

Truth: creamy texture but an illusion. Most lotions add up to 70% water, emulsifiers, and other miscellaneous ingredients just to create the creamy.

Some of these additives aren’t necessarily beneficial or great for your skin. In fact, some of the emulsifying processes used by conventional lotions create known carcinogens and pollute ground water sources. 

Ain’t nobody got time for that.


Essential oils, on the other hand, are 100% pure hydration. Unlike lotion, our oils are also naturally:

  • Anti-microbial
  • Anti-bacterial
  • Anti-fungal
  • Non-comedogenic: meaning, they won’t clog your pores!
  • Cleansing—oil removes oil, so massaging an essential oil into your skin will naturally remove build-up on hair and skin.

Clear skin for the win.


They also multi-task:

  • Use as massage oil to soothe sore muscles
  • Soften the summer-crispy ends of your hair.
  • Breathe in the health benefits of essential oils.

Ah, but aren’t they… OILY?

Forget the nasty, slicky, even sticky, quick-hand-me-a-towel oils of yore.

Used in the correct amount, essential oil isn’t like that. Promise. A drop of oil covers the same area as several pumps of a conventional lotion. Oils immediately absorb into the skin and protect the skin’s natural lipid barrier, preventing moisture from evaporating quickly – so your skin feels soft and hydrated longer.

The best way to apply essential to massage into damp skin after a shower. If time permits, it’s best to wait 3 minutes (mini-meditation, anyone?) before getting dressed to allow oils to really sink in. 


Bright, spicy, soft mint, citrusy, floral: Pick your pleasure and try one of our USDA Certified Organic, food-grade essential oil Elixirs for glowing summer skin.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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