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June 19, 2015


Must-haves For Your Beach Bag


Summa-summa-summa time! Finally: Days on the beach, sandals 24/7 and full-on re-lax-ation. Keep your mind (and body) at peak bliss with our eco-friendly picks for the perfect summer beach bag. 

-A beach bag with a purpose. Designed and handcrafted in India using 100% organic cotton by women in need. Raven and Lily, Pacaya Print Organic Cotton Canvas Tote, $39

-Keep body and hair moisturized while you soak up the rays. Destress Express Hair and Body Treatment Oil, $43.25 

-Enjoy the breeze in this beautifully simple organic cotton gauze dress. Organic by John Patrick, Cocoon Dress, $225 

-Keep your hair perfectly detangled. IN Spray-on Detangler, $15

-Then run this comb through your locks for post-surf’s up perfection. IN Detangling Comb, $21

-Kills 99.9% of bacteria–and is certified organic. IN Hand Sanitizer, $12.50

-Never live without H20. This durable glass water bottle will keep you hydrated and on top of your style game. Retap Reusable Glass Water Bottle, $17.99

-Stay unbitten with our Smart Armor certified organic aromatic spray. IN Smart Armor, (available 6/23!) 

-There’s more to these shades than style and sustainability: each pair sold gives someone in need a pair of glasses. Panda, Jackson in Natural, $120 



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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