FREE Shipping on all US orders.
For a limited time.


Your Shopping Cart is empty.


Your Shopping Cart is empty.

November 9, 2015


Janell Says: Working Towards a Zero Waste Life

Janell Schroeder is the Document Control & Certification Specialist at IN. She loves spreading the word about sustainability, tending to her urban garden and sailing in the summertime.

Have you ever
heard of zero waste? It’s a philosophy that encourages the redesign of resource
life cycles so that all products are reused. It’s also gaining steam as a
lifestyle movement – blogs like Zero Waste Home and Trash is for Tossers have
become popular guides for living trash-free.

It might sound
daunting to switch to a zero waste lifestyle, but maybe less so when you
consider this: the average person in the U.S. creates about 4.3 pounds of waste
per day–about the size of a very cute
and very small dog.

We work really hard as a company to compost and
recycle everything we can at IN HQ, effectively diverting 88% of our waste out
of the landfill / incinerator. We do this by focusing on eco-friendly
alternatives. Rather than foam peanuts, our products are shipped with Geami paper, which is an eco-friendly
alternative to standard, less sustainable shipping materials. And we also
choose the highest post-consumer recycled content for all plastic packaging, including tubes.

That’s why I
was so excited to attend the 1st annual Zero Waste Summit this past September,
hosted by Eureka Recycling in Minneapolis. The speakers ranged from recycling
industry leaders to businesses that make products exclusively from recycled
goods–so cool!

I really
appreciated that each individual speaking at the summit discussed a different
hot topic they found to be a problem, and then figured out a way to be the change
they wanted to see. Here are
a few amazing companies and projects that are doing a lot of great, important
work in the Twin Cities:

•   Andy Papacosta of Gandhi Mahal spoke about the tilapia aquaponics system
in the basement of their restaurant. Using this system, they grow some of the herbs
used in their restaurant in addition to partnering with 14 local farmers. This
past year they even added beehives to the roof of their restaurant! Talk about
talking the talk and walking the walk. These folks are going all out for
sustainability. It’s also open for a tour any time–highly recommended.

•   Tech Dump is a non-profit organization
that recycles and refurbishes electronics. In 2014, 41.8 million tons of
electronics were discarded globally. Tech Dump recycled 4 million pounds last
year. They encourage folks to  ‘see the value of stuff’ meaning that there
is value in electronic waste. They also give permanent jobs to at-risk people.   

•   YOXO toys in St. Paul makes cool toys using recycled wood. All
of the toys are made of material that can also be recycled or composted. The
key take-away from his speech is: We are right, so be bold and just keep
doing it!

Perhaps the most important idea I heard at the summit is that small
efforts collected together make a big impact
. Which got me thinking–we all can really
make an immediate difference in the waste we produce just by changing a few small
things in our daily lives. Here are three easy ways to reduce your waste:

1. Shop bulk at co-ops and embrace reusable containers.
You’ll be more inspired to make your own lunch for work at home, which will
save you money AND reduce waste. Win win!

2. Refuse plastic disposable drinking straws and Styrofoam
to-go-ware at restaurants
. Instead, go straw-free and ask for foil when you
want to take food home–all commercial kitchens should have this
available. Milo Cress, a
10-year-old who started a campaign against disposable drinking straws after
seeing them create so much waste, inspired me to ditch straws for good. It may
not seem like much, but 127 school buses full of drinking straws go to the
landfill in the US each day. Cutting out straws–and encouraging your friends and family to do so
too–can make a huge impact on the environment. 

3. Bring your own reusable cup when meeting friends for
coffee or tea
. Reduce the use of the plastic hot cup to-go lids, as they are
usually made of resin code 6 polystyrene plastic which is generally not wanted
on the used commodities/ recycling market. It means that even if you put the
lid in the recycle bin, it will not be re-used, as there is no real use for the
recycled material.  These plastic lids
will then end up either in a landfill or an incinerator.  

Make sure to share this post with friends and family so we can all work
towards living a zero waste life.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

Continue reading

HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

Join Our Cause Special Offers + Events + Beauty Tips & Tricks

30% Off

Your next online order

X No, thanks

Applies to new email subscribers only. One time offer will be sent via email. Your email is safe with us, privacy matters