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April 7, 2016


INbassador Series: The LA Barber


Aiden Garcia-Sheffield , aka The LA Barber, joins our INbassador series, featuring advocates in our shared mission of sustainable healthy & beauty.

Tell us a little about your salon

My platform is really more about being artistic, traveled and experienced than the traditional brick and mortar. I work all over LA doing things from set work to weddings. I have a spot I call home and I take clients there of course but my true expression and passions comes from getting out there and meeting people. I am a big educator of barbering among other things. I also frequently travel the world looking for inspiration and ways to improve my skills both technical and art of service. I think the new wave of the industry is about individuality and the contribution one has to clients, self, planet and a higher consciousness.

What inspired you to work in this business?

When I first thought about being a barber and hairstylist I actually had a dream of opening a spa. The spa idea originated because I am a fan of the art of service. To make someone else’s day is really a rewarding experience for me. So I started searching the internet for “wellness,”“natural,” “day-maker…” and I discovered Horst Rechelbacher. After studying about Horst and his career, I became inspired to be a day-maker — to express creativity with hair and to improve the planet. He really is my hero.


Why did you choose IN?

There is no comparison, IN is the real deal. The IN team came for a visit to California, and hearing Nicole Rechelbacher speak moved me. Her words about Horst showed me that he had put forward yet another great company that I wanted to be a part of. (Also the products are amazing in all the best ways - I’m a PureLuxe lover!)


What is your favorite memory of working in a salon?

When I first assisted in Chicago I remember looking out the salon window on a cold night during the Christmas season. Our windows overlooked State Street — I was admiring the lights, the cars and the people and I felt this awesome realization that I was doing exactly what I was put on this earth to do. It was a great moment.


What is your most hilarious/embarrassing hair moment?

So, this one time, I was toning a client with blonde hair… A co-worker that used the color brush before me had done a deep red color. Let’s just say things got a little pink… Remembering my instructor from cosmetology school said that dish soap could break tone, I calmly washed my clients hair with it.  It all turned out fine — but what was so embarrassing/hilarious was when she said “it smelled so great” and wanted to know the name of the shampoo. I suppose lemon was a favorite scent of hers.


What is your favorite hairstyle to create and what IN products do you use in creating it?

Well, being “The LA Barber,” I get the chance to perform a lot of male/short hair clients. I love fading sides and then having a great style out on top. I always use IN shampoo and conditioner (tailored to my clients needs) then I use the Leave-In Conditioner (organic hair gold) and a smidgen of Volumizing Spray. I blow the hair out and then style with the Styling Pomade. It creates beautiful shape and shine.

What is your favorite IN product and why?


First of all, this question is really hard because I love them all… I have mad respect for the Intellimune Complex — it’s literally in everything — it’s amazing.

Style-wise, Leave-In Conditioner. It’s just so awesome!

The LA Barber
25617 ½ Oak Street, Lomita CA 90717



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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