FREE Shipping on ALL US orders $75+


Your Shopping Cart is empty.


Your Shopping Cart is empty.

April 24, 2017


INbassador Series: Hannah Olausen

Meet Hannah, Retail Sales Specialist


Favorite part of your role at IN

Awesome co-workers!

Favorite relaxation technique

Watching Netflix (Right now Bob’s Burgers, The Office, and waiting patiently on season 2 of Stranger Things!!), and snuggling with my kitten.

My essential oil is


Best part of getting older

New opportunities

Current beauty regimen

Nourishing Cleansing Crème, Nourishing Tonic, Detoxifying Glycolic Gel, Restorative Moisturizing Emulsion, Foundation, Brows, Highlight and Contour, Winged Liner, Lashes. Oh, and Lip Delivery.

Favorite hair trend

Beachy waves

I feel most beautiful when

I’m taking care of myself, mentally and physically.

Next big adventure

Los Angeles at the end of February with my best friend!

Latest obsession

Wigs! Being a hair chameleon is so fun, without the damage of hair color and bleach.

Your beauty icon or hero

Beauty bloggers Lustrelux and Kristen Leanne

Words to live by

“If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace, you are living in the present.” – Lao Tzu

Best love advice


Best work advice

Work hard and everything else will fall into place.

Best family advice

Love hard because life is too short.

Last belly laugh

At happy hour with Julian <3

What’s on your bedside table

Usually just a cup of water and my phone charger.

Favorite place in the world

Anywhere where I am enjoying myself with the people I love.

When were you happiest

I can’t pin point it to just one time in my life.

If you had one super power what would it be

Travel back in time.

Your morning ritual

Hit snooze about 3 times, give my kitten morning snuggles, shower, hair and makeup, say goodbye to my kitten, I think you get the jist. Hahah.

Biggest advise

Chase your bliss.

My best friend would describe me as

“Free spirited and rambunctious”

Your best teacher

My mommy

Who would you want to star as in a movie?

I would love to be Louise from Bob’s Burgers, but that’s a show. Does that count?

Favorite workout

Strength training and cardio

What’s cooking?

Dinosaur shaped chicken nuggets and Macaroni and Cheese (Yes I’m a child stuck in an adults body)

Current mantra

As Shia Labeouf so eloquently put it, JUST DO IT!

Meditation to me is

Driving with the windows down and music turned all the way up.

My creative outlet

Makeup and coloring books

My sign


My uniform

All. Black. Everything.

Tell us a story of growing up

Me, My sister, and our best friend used to put on “concerts” for our block and pretend we were the spice girls. If you found a childhood photo of me it would probably be me in a pink dress with some pigtails.

Top 3 reasons you love what you do

It is different everyday, My coworkers are amazing, and the product is lit.

Why is IN important to you

Because they are shaping the way people buy their beauty products. And that’s pretty spectacular.

What is the future of the beauty industry?

Hopefully one that gives people the transparency about what is in them, so people can choose what they put in and on their bodies.

What are your hopes for the beauty industry

Stop animal testing completely. Cough China Cough.

Best part of being a part of IN?

Helping people feel good.

What are your biggest hopes for IN?

Hopefully there is a sheet mask in the works. That would be bomb.

What are you most excited for in IN’s future?

Being the leader in clean cosmetics.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

Continue reading

HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

Join Our Cause Special Offers + Events + Beauty Tips & Tricks

30% Off

Your next online order

X No, thanks

Applies to new email subscribers only. One time offer will be sent via email. Your email is safe with us, privacy matters