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June 21, 2016


INbassador Series: Andrea Becker

Hair stylist, massage and reiki therapist Andrea Becker joins our INbassador series featuring advocates in our shared mission of sustainable health & beauty.

Favorite relaxation technique

Walking my dog, Elvis.

My essential oil is


Best part of getting older

Better understanding the importance of accepting and allowing.

Favorite Horstism

“Everything we put on our bodies must be nutritious and safe.”

Current beauty regimen

Everything essential oil!

Favorite hair trend

Balayage and waves

I feel most beautiful when

I am well hydrated and relaxed.

Next big adventure

Vortex hiking in AZ

Latest obsession


Your beauty icon or hero

My grandmother, Cecilia

Words to live by

Be where you are

My best love advice

Tell yourself, I love you.

My best work advice

Do what fills your heart space with love

My best family advice

Appreciate each other unconditionally

What’s on your bedside table

A course in miracles Dr. Helen Schucman

Favorite place in the world

Everywhere I’ve not yet been and can’t wait to travel to!

If you had one super power what would it be

Time travel

Your morning ritual

Stretching, journaling and tea

Biggest advice

Some scientists say 32 Suns are born every second. Be open to possibility.

Your best teacher

Life lessons

Favorite workout


What’s cooking?

Curry everything

Current mantra

I am love I am

Meditation to me is

A reset button

My creative outlet

Painting and drawing

My sign

Cusp- Gemini/Cancer

My uniform

Whatever feels good that day topped with crystals and gems.

Top 3 reasons you love what you do

I love helping people discover their inner and outer beauty. I love empowering others. I love creating.

Why is IN important to you

I am passionate about helping people find healthier ways to safely and organically, pamper and nurture themselves body mind and soul, IN is a haven to educate.

What is the future of the beauty industry?

I think we are all looking for a way to get back to the basics, less is more. Educating ourselves to be savvy shoppers is the way of the future in what has become a very misleading world of ingredients.

What are your hopes for the beauty industry

I hope we can bring integrity back into our products. Money and ego has driven out what is important. What we put on our bodies should heal, not produce disease.

Best part of being a part of IN?

Participating in Horst’s crusade to bring beauty back to nature.

What are your biggest hopes for IN?

I hope IN is able to honorably fulfill Horst’s crusade.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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