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September 21, 2016


INbassador Series: Alicia Wigen

Sales & Service Manager Alicia Wigen joins our INbassador series featuring advocates in our shared mission of sustainable health & beauty.

Favorite relaxation technique:

Curling up and reading a book

My essential oil is:


Best part of getting older:

Laugh lines and wisdom

Current beauty regimen:

Our skincare is the bomb! It has completely transformed my skin. Renewing Oil Serum is a must-have.

Favorite hair trend:

Beachy waves

I feel most beautiful when:

I am with my kids

Next big adventure:

New Orleans or Savannah with my hubby.

Latest obsession:

Collecting cookbooks - my latest was signed by Ree Drummond. Love her

Your beauty icon or hero:

Marilyn Monroe

Words to live by:

Laughter is the best medicine.

My best advice:

Find a nice balance for all, but family comes first

Last belly laugh:

I belly laugh every day

What’s on your bedside table:

My kindle

Favorite place in the world:

Kauai, HI

When were you happiest:

When my kids were born

If you had one superpower what would it be:

Superhuman strength would be cool.

Your morning ritual:

Hitting the snooze button at least 3 times

Biggest advice:

Treat everyone with love and respect

My best friend would describe me as:

Funny and loyal

Your best teacher:

My Mom

Favorite workout:


Meditation to me is:


My creative outlet:

Making cupcakes and truffles

My sign:

Capricorn - very stubborn, indeed.

Tell us a story of growing up:

I grew up with a brother and 4 close boy cousins. They taught me how to throw a punch and stick up for myself but I am a big softie.

Top 3 reasons you love what you do:

  1. Outstanding customer service is very rare and I am happily trying to change that.
  2. Making a difference one Hand Sanitizer at a time.
  3. Our salon network is so unique and passionate. I love that!

Why is IN important to you:

The beauty industry is filled with so much toxic junk. IN truly cares about each ingredient, where it is sourced, how it is made and how it makes you feel. THAT makes me feel beautiful!

What are your hopes for the beauty industry:

That each company is transparent and honest about what ingredients go inside their products.

Best part of being a part of IN?

We are a family and genuinely care about each other and passionate about the products we make.  

What are you most excited for in IN’s future?

Worldwide domination …no!? Okay, GROWTH!



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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