We are aging and it’s OK! Smile lines, crow’s feet and –dare we say: WRINKLES—are all a natural part of the process. Older skin is slower at producing urea (7% of skin’s natural moisture), collagen and elastin (responsible for firmness, resilience and contour) and hyaluoric acid (the natural lubricant and cushion found in our joints and eyes). Let’s face this together.
The truth is many of the conventional anti-aging products on the market contain harsh acids ingredients that actually weaken skin over time and contribute to a vicious aging cycle. Instead of protesting aging with chemical-packed anti-aging products, we’re all about a the new era of well-aging products – derived from nature to naturally support and improve skin, regardless of age.