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May 19, 2015



We are aging and it’s OK! Smile lines, crow’s feet and –dare we say: WRINKLES—are all a natural part of the process. Older skin is slower at producing urea (7% of skin’s natural moisture), collagen and elastin (responsible for firmness, resilience and contour) and hyaluoric acid (the natural lubricant and cushion found in our joints and eyes). Let’s face this together.

The truth is many of the conventional anti-aging products on the market contain harsh acids ingredients that actually weaken skin over time and contribute to a vicious aging cycle. Instead of protesting aging with chemical-packed anti-aging products, we’re all about a the new era of well-aging products – derived from nature to naturally support and improve skin, regardless of age.

Here’s how:



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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