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August 14, 2015

Did You Know?

How to Make the Switch to Clean Beauty


As the seasons inch closer to sweater season (arguably one of the best times of the year), it’s a great time to look in your beauty arsenal and clean house. Nothing feels better than getting rid of old products–except buying new ones.

It’s also the perfect chance to take a step back and really look at how many products you still use that are conventional vs. organic and non-toxic. The Campaign for Safe Cosmetics has compiled a great list of ingredients commonly found in conventional shampoos, lotions, sunscreens, etc. that have not been tested by the FDA and might actually be harmful to your health and skin: The best way to know that your products are safe? #MakeTheSwitch to organic, non-toxic ones.

Horst said it best: Everything we put in and on our bodies must be nutritious and safe. That’s why we do what we do–and why we want you to ditch the conventional and start fresh with organic, non-toxic beauty. IN Master Aesthetician Gena guides you through the best products to spark your new, personal beauty [r]evolution.

The Transition to Organic Beauty

Skin can can go through an adjustment period when switching to any new line– and you may experience temporary changes to the skin. Skin sheds every 4 to 6 weeks depending on your age, so keep that in mind when introducing any new product into your routine.

Many times clients walk into my room with overly sensitive or dull or dry skin. This is usually caused by three things: They are using too many products, not using the right ones or overusing the ones they have. Most of those over-the-counter products you might use for sensitive skin are full of chemicals and they do nothing but cause cells to be lazy. Skin becomes out of balance when it is over-treated with harsh chemicals, and that’s why when you switch to a new line, it takes time to revitalize your skin and wake up your cells.

When you’re ready to #MakeTheSwitch to clean beauty, I recommend starting with at least two products.

Plant Stem Cell Renewal Complex

This is a lightweight serum that is great for all skin types. It helps to strengthen skin, soften lines and even skin tone. I have seen many positive changes in my clients skin with this product.

Detoxifying Glycolic Gel

This product sells itself. Sugar cane derived glycol assists with the skin’s shedding process without causing downtime. Great for all skin types, but if you have sensitive skin, you may want to slowly introduce the gel to your skin. I have noticed huge changes in my clients’ skin becoming clearer and brighter, as well as smoothing out fines lines and wrinkles.

Revitalizing Moisture Cream

This is a powerhouse moisturizer. It’s full of antioxidants and moisture binding ingredients that truly change the skin. The Gardenia Stem Cells lighten and help with collagen production while the Glasswort Herb seals moisture in the skin, keeping it ultra-hydrated and supple.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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