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April 11, 2017


Earth Day, everyday.


“We grew up in this industry and helped create the natural products revolution. Today “natural” is everywhere, but one thing’s largely missing: the environment.

We’re passionate about safe, non-toxic products and the earth must be part of that equation. Our planet’s health affects all of us — including the water, air, soil and wildlife.

With all that’s happening in the world today, we are called to start new conversations around true health and beauty.

Intelligent Nutrients is here to take natural next-level, making safe, chic, wildly effective products without undue harm to the planet. Count on us to be third-party certified, totally transparent and pushing the envelope of what can be done. And said.

Your choices do matter.
Together, we can make this world a more beautiful place.”

Nicole Rechelbacher & Kiran Stordalen
Intelligent Nutrients co-owners and co-presidents

Image: NANCY KUEHN | Minneapolis St. Paul Business Journal



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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