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April 22, 2014


Earth Day 2014

We typically don’t celebrate Earth Day, since at our offices Earth day is every day. But this year we wanted to share something that Horst wrote in his final days – a letter to the planet. It captures why we are committed to what we do.

Honor the EARTH every DAY.

Share your #LetterToThePlanet on Facebook, Instagram, or Twitter by 4/30 for a chance to win a year of IN certified organic products.

HOW TO SUBMIT YOUR #LetterToThePlanet 

  1. Post your photo/video/poem/status/message on Twitter, Facebook or Instagram
  2. Hashtag: #LetterToThePlanet
  3. Tag Intelligent Nutrients (Facebook/Instagram: @IntelligentNutrients / Twitter: @IntelligentNutr)

*We will select one lucky contestant by 4/30.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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