Straight talk: there is no toxin-free way to keratin treat your hair yet.
Here’s the next best thing to get smooth, silky hair – naturally:
Wash with with PureLuxe. Smoothing tip: Before you bust out the blow dryer, pat wet hair to remove extra moisture, instead of a rough towel dry, which can cause hair to frizz up.
Apply a cocktail of our smooth operators from mid-length to ends:
1 pump Leave-In Conditioner + 1 pea-size Straight Hair Serum
Blow-dry smooth. Our Infa-Red Hair Dryer decreases drying time and dries hair from the inside out, to boost shine and manageability.
Et voila. Formaldehyde-free, frizz-free style.