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April 3, 2015




Last year at IN, 88% of our total waste avoided the incinerator and landfill.
We turned over 8,000 lbs. – that’s 4 tons – to compost and 23,000 lbs. to recycling. This reduced our total waste to just over 4,000 tons and created healthy, organic soil – a precious and rapidly depleting resource.

We certainly do need to pay attention to the soil. Another means to preserve healthy soil is through buying certified organic products. Organic farming does this by suggesting the use of cover crops, crop rotation, companion planting, reduced use of pesticides / herbicides and discouraging complete tilling which disrupts the necessary ecological and biological life that flourishes in the soil.

Beyond organic, our Plant Stem Cell Science helps conserve and protect soil, as the process does not involve total destruction of the source plant or disruption to the soil around it.  

About one-quarter all garbage is food scraps and other items like paper towels and egg cartons, which can be composted. Find out how you can participate in zero-waste, recycling programs here.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

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