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  • February 18, 2020

    Uncategorized Product Haircare

    How City Life Impacts the Health Of Your Hair

    Our environment affects us more than we realize The conversation surrounding pollution typically begins with addressing a poor air quality that impacts our health, namely our upper respiratory system and skin. But, how does pollution affect our tresses? Pollution And Your Hair Air pollution stems from car traffic to industry...Read more >

  • January 31, 2020

    Product Haircare

    The Right Suds Matter – and the Intelligent difference

    If you think shampoo is shampoo, think again—there’s stuff in those cheaply made drugstore hair products that can do your hair and scalp more harm than good. Harmful sudsing agents, sulfates, detergents, petroleum and even plastic-based ingredients are used in many of the conventional shampoos, conditioners, and styling products you’ll...Read more >

  • September 19, 2019

    Product Environment

    The Hair Color & Pollution Protection You Need

    Save Your Color You know the feeling of walking out of the salon with fresh hair color? It's pretty great. And it lasts for… a few days. That's because the environment and the normal, everyday things you do to your hair help leach out that color! So when it’s time...Read more >

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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