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  • September 19, 2019

    Product Environment

    The Hair Color & Pollution Protection You Need

    Save Your Color You know the feeling of walking out of the salon with fresh hair color? It's pretty great. And it lasts for… a few days. That's because the environment and the normal, everyday things you do to your hair help leach out that color! So when it’s time...Read more >

  • December 7, 2016


    Moisture: what’s right for me?

    The last step in your skin regimen can often be the most important. Applying a moisturizer creates a barrier to lock in regimen nutrients while balancing skin oils and hydration. …How do you choose? We’ll help. Softens. Replenishes. Oh-so-supple skin awaits. This deceptively light daily moisturizer provides the right level of...Read more >

  • November 9, 2016


    Exfoliation: what’s right for me?

    Our non-toxic formulas are loaded with antioxidants to leave skin refreshed and bright — whether sloughing surface dulls or penetrating deep for revitalized cell development. Smooth. Soothe. Part cleanser, part mask. An exfoliant scrub gentle enough for sensitive skin. NO plastic microbeads — just plant jojoba beads that are good to...Read more >

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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