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  • November 12, 2015


    Behind the scenes: Jeanne McCoy

    Intelligent Nutrients Master Stylist & Global Educator Jeanne McCoy sat down and wrote by hand (!!!) what’s been on her mind, her biggest obsessions and IN favorites. Q&A WITH JEANNE 1. Favorite relaxation technique: 2. My essential oil is: 3. Best part of getting older: 4. Favorite Horst-ism: 5. Current beauty...Read more >

  • November 9, 2015


    Janell Says: Working Towards a Zero Waste Life

    Janell Schroeder is the Document Control & Certification Specialist at IN. She loves spreading the word about sustainability, tending to her urban garden and sailing in the summertime. Have you ever heard of zero waste? It’s a philosophy that encourages the redesign of resource life cycles so that all products...Read more >

  • October 28, 2015


    5 Healthy and Delicious Halloween Party Snacks

    It can be challenging this time of year to avoid eating handfuls of sugary, bite-sized, processed candy during Halloween. If you’re like us and crave sweets and snacks with a healthy kick for your parties, these 5 healthy Halloween snacks will definitely lighten the sugar load without sacrificing yumminess. Pro-tip...Read more >

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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