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  • July 6, 2017


    INbassador series: Jessica Monroe

    Meet Jessica, IN Warehouse, Building & Shipping Supervisor. Favorite relaxation technique Drinking relaxing herbal sleepy tea. My essential oil is Jasmine. Best part of getting older Learning that I still feel young. Favorite Horstism Essential oils and humans have their own individual energy frequency and when you mix them together you...Read more >

  • June 15, 2017


    INbassador Series: Cassandra Sletten

    Meet Cassanda, Warehouse and Production Lead who enjoys utilizing her creative side on the job. Favorite relaxation technique A dark quite space My essential oil is Bergamot Best part of getting older The wisdom I have gained Current beauty regimen Winter does a number on my skin so right now I...Read more >

  • May 24, 2017


    INbassador Series: Jamie Quamme

    Meet Jaime, MOA Retail Team Manager who educates and demonstrates IN products. She’s involved in the creative process of visually putting together our flagship store. Favorite relaxation technique A Hot bath with an array of our Essential Oils, I mostly love lavender, bergamot, sweet orange and thyme. My essential oil is...Read more >

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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