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  • November 4, 2019

    Environment Did You Know?

    Understanding Vegan Products

    The terms vegan and cruelty-free are hot buzzwords in the current marketing world, where appealing to the environmentally-conscious improves profit margins. However, many consumers fail to understand exactly what vegan products are and what these terms mean as it relates to ingredients, products, and companies. In today’s post, we are...Read more >

  • May 29, 2018

    Did You Know?

    What is non-toxic? PACKAGING

    Our Packaging. We design for the earth first, Instagram second. In addition to being USDA-certified, we are COSMOS certified. This European organic certification takes packaging safety and environmental impact into account, not just formula safety. Here’s their standard: “Company must also ensure their packaging is minimized and is environmentally friendly...Read more >

  • May 29, 2018

    Did You Know?

    What is non-toxic? - NO “NATURAL FRAGRANCE”

    BAD GOOD By now, more consumers are aware that “Fragrance” is all that any cosmetic company needs to list on its label to protect supposed trade secrets. But… you might see “NATURAL FRAGRANCE” listed and feel better. Not so fast. The term “natural” is quite general in FDA-speak. It just...Read more >

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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HR 861 Terminate the Environmental Protection Agency

HR 861 Terminate the Environmental Protection Agency Yes. This is a real bill. This is what it’s called. Many corners of the internet are saying, don’t worry, it can’t pass. But even if it can’t pass, it can weaken. Bill...

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