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February 22, 2016

Did You Know?

Behind the scenes: Anthony Hawkins

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Intelligent Nutrients NYC Retail Specialist Anthony Hawkins let us in on his IN favorites, vices and why he loves what he does at our NYC store.

Q&A WITH ANTHONY

1. Favorite relaxation technique:

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2. My essential oil is:

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5. Current beauty regimen:

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8. Next big adventure:

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9. Latest obsession:

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10. Your beauty icon or hero:

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11. Words to live by:

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12. My love life advice:

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12b. My work life advice:

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12c. My family life advice:

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15. Favorite place in the world:

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17. If you had one superpower, it would be:

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19. Biggest vice:

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22. Your best teacher:

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29. My sign:

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32. Top 3 reasons you love what you do:

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33. Why is IN important to you:

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34. What is the future of the beauty industry:

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35. What are your hopes for the beauty industry:

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36. Best part of working at IN:

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37. What are your biggest hopes for IN:

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THE INTELLIGENT LIFE ARCHIVE
GROWING UP HORST

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Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

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